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credit: Business Wire / skechers.com
credit: Business Wire / skechers.com

Skechers expands in Belgium and opens its first store in Brussels

The first concept store of Skechers, The Comfort Technology Company®, is located on Brussels most famous shopping street Rue Neuve.

The entrance area of the modern 490 sq m concept store features a large mural of Manhattan Beach, the brand’s Southern Californian hometown, as well as digital screens and displays to welcome customers. At this address at 64 Rue Neuve – in the immediate vicinity of the INNO and City 2 shopping centers – the brand’s repertoire is presented with various collections. In addition to this store and the store opened in Bruges in mid-May, another Skechers store will open in Kortrijk at the end of this week, bringing the total number of Skechers stores in Belgium to seven.

“For more than two decades now, Skechers has grown our presence in Benelux— reaching consumers from all walks of life with award-winning comfort technology products. Due to the breadth of our product, Skechers is available at some of the best stores in Belgium, and we are expanding our Skechers retail presence with more high-profile locations,” said Maurice van Berkel, General Manager of Skechers USA Benelux B.V. “Our arrival in Brussels places us at the heart of one of Europe’s most cosmopolitan, trafficked and traveled destinations. Together with the tourists and locals who will soon visit our new location in Bruges and our successful Antwerp store, shoppers can enjoy the entire Skechers experience—with multiple destinations to explore our offering, coordinate our shoes and apparel, and slip into our popular Skechers Hands Free Slip-ins technologies and new Skechers Football product.”

“Belgium has played a key role in Skechers’ business. Wallonia is home to our European Distribution Center—the region’s largest—from where we serve consumers throughout Europe, and beyond,” added David Weinberg, COO of Skechers. “ “As a proud investor in the Belgium community and multi-year sponsor for Belgium-based Team WRT, we see more great opportunities to build our consumer-facing presence with these two new concept stores. Opening our doors in these capitals of business, tourism and culture is another natural step towards reaching our goal of $10 billion in annual revenues worldwide by 2026.”

Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A., Inc. , The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance products for the entire family. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,200 Company- and third-party-owned physical retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors.