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Russia: In love with outlet centers

Strong interest from retailers and customers’ positive views of outlets mean a bright future for Russia’s outlet centers. There is potential to launch 25 to 30 new projects in the next 10 to 15 years.

The outlet market in Poland

The traditional shopping center market in the country appears to be becoming saturated and investors are now seeking other “niche” retail formats.

Outlets: seizing opportunities for growth

The 7th Magdus European Outlet event was held in Paris on June 11 and 12. The main topic of the presentations was “Outlets: seizing opportunities for growth”.

An outlet center for Wuppertal

Wuppertal, a city of around 350,000 inhabitants, is getting an outlet center. It will be the largest in Germany. The investment amounts to €120 million.

OUTLET SHOPPING: ARE YOU IN OR OUT?

A new breed of outlet shopping malls is emerging. Outlets that no longer sit on the periphery of city life but exist at the heart of an urban development complementing retail parks, shopping centers, and high streets alike. For example the London Designer Outlet.

NEW TENANTS FOR FASHION HOUSE OUTLET CENTER BUCHAREST

Founded in 1981 in Los Angeles, Guess is an American clothing brand and retailer that also markets accessories such as watches, jewelry, and perfumes. It will take a 161-sq-m unit in the Fashion House Outlet Center in Bucharest.

OUTLET CENTERS ARE ADAPTED TO REGIONS

According to Barbara Topolska, COO of Neinver, the company does not just build open-air centers. Instead, it develops “villages” that draw upon the tradition, history, and architecture of the place in which they are built.

GROWING RETAILER DEMAND FOR DESIGNER OUTLETS

Designer outlets have been one of the most widely misunderstood, but strongest performing, real estate sectors in Europe over the past decade. The strong consumer demand for the outlet sector is reflected in the high levels of footfall, extensive catchment areas, and strong sales densities. In turn, strong occupier demand accounts for very high occupancy rates across quality outlets: Tier 1 assets have an average vacancy rate of just 2%.

credit: SES

“RETAIL’S CORE FUNCTION IS CURATION”

The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival.” Christoph Andexlinger, CEO of SES Spar European Shopping Centers, speaks with ACROSS about the realignment of traditional shopping centers, the power of regional retailers, and why mid-range segment retailers will only have a future, if they are uncomprisingly clearly positioned.

SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

credit: ROS Retail Outlet Shopping

Construction Begins on Malmö Designer Village

FREY officially broke ground on Malmö Designer Village, a flagship retail destination set to become Scandinavia’s largest premium outlet shopping village upon its opening in 2027. The ceremonial groundbreaking event in Löddeköpinge, Kävlinge Municipality, brought together leaders from FREY, ROS Retail Outlet Shopping (part of the FREY Group), development and construction partners, and representatives of the local community.

NO ROOM FOR MEDIOCRITY: HOW RETAIL POLARIZATION IS RESHAPING THE SHOPPING LANDSCAPE

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

credit: Takko Fashion

TAKKO FASHION: “WE DELIVER RELIABILITY FOR CUSTOMERS AND LANDLORDS”

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

Credit: RetailSymposium/Regioplan

“CONSUMPTION CAN BE AN EXPRESSION OF CONTROL, ESPECIALLY IN UNCERTAIN TIMES”

What will drive consumers in 2025? Why are the boundaries between discount and luxury blurring? How does a simple purchase become a meaningful experience? In this interview, consumer researcher Monika Koller from WU Vienna University of Economics and Business discusses emotional value dimensions, contradictory consumption patterns, and the challenge of creating genuine added value in a dynamic consumer landscape.

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Beyond Boundaries — THE GRASS IS GREENER ON THE OTHER SIDE!

Let’s take a quick glance beyond the borders of Europe, as many markets hold much more promise than we might think. As businesses contemplate the next steps in their growth strategies, the question arises: when will we see new store openings in countries like Iraq, vibrant dining establishments in Pakistan, and ventures marked with flags in Tanzania or Kenya? Furthermore, why do Bangladesh, India or Saudi Arabia often remain absent from many brands’ master development plans? After years spent in international development, attending countless business meetings and conferences, Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, presents a candid perspective on this matter: Our collective bias and judgment often deter us from exploring these promising markets.

Gilbert Menassa, Global Head of Strategic Communications at MK Illumination (left), Angelo Bonello presenting TESSELLIS at Westfield London (right). /// credit: Charles Emerson, MK Illumination

MKXART DEBUTS IMMERSIVE PUBLIC ART TRAIL“HERE WE GLOW” AT WESTFIELD LONDON

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

Joanna Fisher, CEO of ECE Marketplaces (left), "Food Garden" at Main-Taunus-Zentrum in Germany (right). /// credit: ECE Marketplaces

“FOOD GARDEN” AT MAIN-TAUNUS-ZENTRUM: A PRIME EXAMPLE OF ADAPTABILITY

At Main-Taunus-Zentrum (MTZ), one of the largest and most successful shopping centers in Germany, ECE Marketplaces has realized a new destination within the center being a further development of the open structure and providing an additional USP of the center. In the middle of the open-air shopping center in Sulzbach near Frankfurt am Main, the new “Food Garden” creates a lively new urban center with a high quality, varied gastronomy offering in five free-standing restaurant buildings for a total of eight restaurant concepts, inviting outdoor terraces, and attractive green spaces.

Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

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