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“Viewed globally, we’re focusing on Asia”

According to Tanja Nedwig, Marketing & Communications Director of Cross Jeans, the denim market is benefitting from the current oversupply. It makes the market interesting, since differences can and must be underscored. In an interview with ACROSS, she explains that the company also plans to expand into Scandinavia, the UK, and Asia.

ATRIUM COMPLETES ACQUISITION OF FOCUS MALL

Atrium European Real Estate Limited, a leading owner, operator, and developer of shopping centers and retail real estate in Central and Eastern Europe, has announced that, further to its announcement on October 6, 2014, it has completed the acquisition of Focus Mall in Bydgoszcz, Poland, from Aviva Investors for €122 million.

FOCUS ON THE BRAND – AN ADVANTAGE ON SEVERAL LEVELS

New projects always involve necessary preparations: We investigate which cities might make sense for us and our customers, look at purchasing power, traffic, development, and infrastructure plans for each region, etc., and define the most appropriate place for a potential retail or logistics property on the basis of the parameters analyzed.

SMA, SHUTTERSTOCK

FOCUS ON 2015

What the retail real estate industry can expect.

credit: BBE

BBE Handelsberatung Appoints Dr. Philipp Hoog as Partner

With the promotion of Dr. Philipp Hoog to partner as of July 1, 2025, BBE Handelsberatung underscores its long-standing commitment to shaping the future of retail and consumer goods through expert strategy and innovation.

credit: SES

“RETAIL’S CORE FUNCTION IS CURATION”

The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival.” Christoph Andexlinger, CEO of SES Spar European Shopping Centers, speaks with ACROSS about the realignment of traditional shopping centers, the power of regional retailers, and why mid-range segment retailers will only have a future, if they are uncomprisingly clearly positioned.

credit: umdasch

umdasch is rethinking the Car Showroom: How Placemaking Is Shaping the Automotive Sector

How are design, technology, and sustainability transforming the automotive trade from traditional showrooms to digitally connected spaces? The recently published ninth edition of inSites – a special publication by umdasch – titled “From Showroom to Brand Room”, explores which emerging trends are overturning traditional retail concepts, why the quality of stay has become a must-have, and why integrating digital touchpoints is essential.

credit: Placewise

The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?

credit: Kaufland

SUSTAINABLE BY DESIGN: HOW KAUFLAND IS FUTUREPROOFING ITS STORES WITH EDGE CERTIFICATION

EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.

Credit: European Real Estate Brand Institute

HBB Wins European Real Estate Brand Award for Third Consecutive Year

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

BALFIN Group brings Flying Tiger Copenhagen to the Western Balkans

50 new stores to open across the Western Balkans over the next four years. The first Flying Tiger Copenhagen store set to launch this October in Skopje, North Macedonia. Approximately 400 new jobs to be created in five countries through the partnership.

credit: Nepi

NEPI ROCKCASTLE SHOWCASES SHINING POTENTIAL OF ROARING BULGARIAN RETAIL MARKET AT RETAILERS DAY IN SOFIA

Bulgaria’s high-performing retail market was highlighted at NEPI Rockcastle’s third Retailers Day held recently in Sofia. More than 150 representatives from leading international retailers and industry partners gathered for a full day of insightful presentations on the Group’s new greenfield shopping centre project to be developed in the city of Plovdiv, international retail trends and global macroeconomic perspectives.

credit: Redevco

THE EVOLVING RETAIL LANDSCAPE: NAVIGATING POLARIZATION THROUGH WELLBEING, SUSTAINABILITY, AND COMMUNITY

The retail landscape is undergoing a dramatic shift, influenced by the increasing demand for health, well-being, and sustainability from both tenants and the wider community, alongside the growing polarization of the market. The most successful retail transformations are those that adapt to these dual forces by prioritizing the creation of healthy and sustainable environments, catering to a range of tenant and community needs. This necessitates a thorough understanding of their intricate interplay and a proactive approach to development and asset management.

credit: Portland Design

Paddy Gamble Joins Portland as Head of Data & Analytics.

Portland Design announced that Paddy Gamble has joined the team as Head of Data & Analytics, a key new role that marks a significant step forward in the firm’s ambition to deepen its data-driven placemaking capabilities.

credit: Takko Fashion

TAKKO FASHION: “WE DELIVER RELIABILITY FOR CUSTOMERS AND LANDLORDS”

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

credit: IPH/BBE

THE “MID-RANGE SEGMENT” AS SUCH IS NOT DYING – BUT “MEDIOCRITY” IS

Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

credit: Scallier

Scallier Expands Its Organizational Structures in Poland

Scallier, a Poznan-based company operating in the commercial real estate sector in Poland and Romania, is expanding its management structures as part of its operations in the country. Since mid-April 2025, Rafał Langer has been leading the Property Management Department as Head of Property Management.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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