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ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

Green Belt and brownfield are well-known terms. The time for proper consideration of the Gray Belt has arrived. Review of the Gray Belt would give us an opportunity to re-appraise how we use our precious land – and it would give retail park owners the financial imperative to become curators of experience.

VIA Outlets has begun redesign work at the Vila do Conde Porto Fashion Outlet and has expanded Hede Fashion Outlet, near Gothenburg.

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.

Lead8 has recently unveiled its design for the Shanghai ITC mixed-use destination being developed by Sun Hung Kai Properties +++ Nakheel is investing AED 114 million in roads and bridges that will provide direct access to Al Khail Avenue in Dubai +++ Mitsui Fudosan has announced that work on Mitsui Shopping Park Nangang is progressing steadily +++ A new retail and entertainment scheme in the Egyptian capital of Cairo, which will be supported by the EBRD, will be environmentally friendly and create jobs for young people

Unibail-Rodamco-Westfield’s (URW) Westfield Mall of the Netherlands will be located in the Randstad area, the economic heart of the country, which includes four of the nation’s largest cities: Amsterdam, Utrecht, The Hague, and Rotterdam +++ Ingka Centres has recently unveiled a major new park at its Mega Ekaterinburg mall in central Russia +++ Broxbourne Borough Council and Hertfordshire County Council have selected Sovereign Centros as their development partner for a £400 million mixed-use scheme at Brookfield Riverside in Cheshunt, Hertfordshire.

In April 2018, the ownership structure of Westgate Shopping City in Zagreb changed. Focus Invest is now its sole owner and center management will be handled by F.O. / Group. ACROSS talked with Denis Cupic, Head of Asset Management at Westgate, about the new positioning of the once ailing mall.

In Western Europe, where retail park development has reached maturity, new schemes have to be innovative and compelling. In Central and Eastern Europe (CEE), the market is relatively undersupplied, providing scope for increased levels of development activity. These are the findings of a recent study conducted by Cushman & Wakefield.

PlaceWise Digital and Boostcom announced, the merger of the two companies, bringing together the world’s most comprehensive suite of digital services and solutions available to the global shopping center industry. The strategic focus for both companies has been, and will remain – uniting the physical and digital shopping experiences to the benefit of consumers and shopping centers alike.

“Recent research carried out by Leisure Development Partners, in cooperation with Mapic, has shown that introducing a leisure concept into a retail space increases its footfall by up to 4 percent and the retail spend by up to 16 percent.”