REWE Group surpasses €100bn revenue milestone in 2025

Despite a volatile economic environment, REWE Group crossed the €100 billion revenue threshold for the first time in its history in 2025, underlining the resilience of its diversified business model.

Total external revenue increased by 4.0% to €100.4 billion, while group revenue rose by 3.7% to €91.1 billion. Operating profit (EBITA) reached more than €1.5 billion, as expected below the previous year due to higher costs and continued investments.

“Surpassing the €100 billion revenue mark in such a challenging year makes us proud. It shows the trust of millions of customers in Europe and the strength of our business model,” said Lionel Souque, CEO of REWE Group.

Retail Business: Stable Growth in Germany, Stronger Momentum Internationally

Retail remained the core business, delivering moderate growth in Germany and stronger expansion abroad.

Revenue in Germany, driven by REWE supermarkets and PENNY discount stores, increased by 2.2% to €42.5 billion. Within this, the full-service REWE formats grew by 3.0% to €32.4 billion, while PENNY Germany saw a more modest increase of 0.7% to €9.9 billion amid intense price competition.

International retail operations showed stronger momentum, with revenue rising by 4.8% to €21.1 billion. Growth was supported by both full-service and discount formats across multiple markets.

Full-service operations in Austria and Central and Eastern Europe, including BILLA, BIPA, ADEG and IKI, increased revenue by 3.7% to €12.4 billion. Within this segment, Austria contributed €8.2 billion, while Central and Eastern Europe delivered a stronger increase of 7.2% to €4.2 billion.

International discount operations under PENNY performed particularly well, with revenue rising by 6.3% to €8.6 billion across markets such as Italy, Austria, Romania, the Czech Republic, and Hungary.

The group’s independent REWE retailers continued to outperform, growing revenue by 7.2% to €20.4 billion, highlighting the strength of the cooperative model and local customer proximity.

Tourism and Convenience Support Overall Growth

Beyond retail, other business segments contributed to overall performance.

The tourism division delivered the strongest growth, with revenue rising by 18.0% to €10.8 billion. The company pointed to continued strong demand for travel, particularly in higher-quality and experience-driven segments.

Convenience operations, including the Lekkerland business, remained stable at €15.3 billion, despite regulatory headwinds in some markets.

The DIY segment, operated under the toom brand, saw a slight decline of 2.0% to €2.4 billion, reflecting weak consumer sentiment in the sector.

Profitability Impacted by Investments and Cost Pressures

While revenue increased, earnings declined compared to the previous year. EBITA fell to just over €1.5 billion, while net income reached €525 million.

The decline was driven by rising personnel and operating costs, ongoing price competition, and targeted investments in customer loyalty programs and digital infrastructure.

“We had already anticipated a temporarily lower earnings level in 2025, as we deliberately invested in our future competitiveness and long-term growth,” said Telerik Schischmanow, CFO of REWE Group.

High Investment Levels Continue

REWE maintained a high level of investment in 2025, allocating €2.5 billion to digitalization, logistics, store modernization, and real estate. The group also expanded its infrastructure and continued to increase property ownership.

For 2026, investments are expected to rise further to around €3 billion, reflecting a continued focus on long-term growth and operational efficiency.

REWE Group Key Figures 2025

Overall, REWE Group delivered solid top-line growth in 2025, supported by its diversified portfolio, while accepting lower profitability in the short term to strengthen long-term competitiveness.

(ps)