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Alexa Center. Credit: Sierra Germany | Christian Rückert

Pull&Bear opens flagship store at Alexa

The fashion company Pull&Bear, a brand of the Spanish Inditex Group, opened a flagship store in the leisure and shopping center on Berlin’s Alexanderplatz. It is the second store of the fashion brand in Berlin and the first store in a Berlin shopping center.

“Zara and Bershka already operate large successful flagship stores in Alexa. Now, the Inditex Group has also chosen this location for its first Berlin Pull&Bear store in a shopping center. For us, this is a particularly nice success. It shows that the Alexa is seen as an attractive and promising retail location, especially in these times,” says Dirk von der Ahé, Leasing Manager Germany at Sierra Germany, responsible for leasing the center.

Pull&Bear immediately joins brands as G-Star, Tommy Hilfiger, Calvin Klein, JD Sports, Bershka, Marc O’Polo, Levi’s, the largest Only Store in Berlin, and many more. The new flagship store was designed in the brand’s latest store design and offers the entire collection. Just like Zara and Bershka, Pull&Bear can benefit from the center’s young and trend-conscious target group and customer frequency.


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