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Rüdiger Dany, CEO of NEPI Rockcastle (left), and Andrei Radu, Development Director of NEPI Rockcastle (right) /// credit: GMP PR
Rüdiger Dany, CEO of NEPI Rockcastle (left), and Andrei Radu, Development Director of NEPI Rockcastle (right) /// credit: GMP PR

Promenada Craiova to accommodate local, national, and regional exclusivities

NEPI Rockcastle brings to Promenada Craiova brands that are premieres not only for the Oltenia area, but nationally, and in the CEE region as well.

The Promenada Craiova shopping zone will have an area of 78,500 sq m, out of which the new shopping center, which includes a retail park, will occupy 62,500 sq m, while the Dedeman store 16,000 sq m.

Among the stores to be found exclusively in Promenada Craiova are Peek & Cloppenburg, Nike, Tommy Hilfiger, Calvin Klein, Under Armour, Enzo Bertini, Mohito. Other newcomers in Craiova are technology and software retailers (iStyle), as well as the new types of stores in the Inditex chain: Zara, Bershka, Pull&Bear and Stradivarius. The new shopping center will also accommodate the first Carrefour hypermarket in Craiova and be equipped with photovoltaic panels.

“The investment in Promenada Craiova marks another stage in the Group’s development plan, which we have been intensifying since last year. We are confident in Craiova’s potential, which is why we decided to implement our newest project outside Bucharest here. At the same time, this is also the largest retail investment to take place in Romania in the last period. Although the market context remains challenging, I am convinced that this is a favourable moment for investments that will boost the national economy while focusing on sustainability and community support”, said Rüdiger Dany, CEO, NEPI Rockcastle.

The project will be inaugurated in October 2023, with a total investment of more than 125 million euros and will include more than 150 stores. These include the Lefties brand, part of the Inditex group, which officially marks its entry into the Romanian market.

“Construction works are on schedule and we are ready to welcome customers at the beginning of October. We have built a new boulevard, which will link two very important arteries of the city, Calea Severinului Boulevard and Râului Boulevard. There will be two lanes in each direction of the new artery, with a median line, roundabouts, intelligent traffic lights, green spaces, and bicycle lanes. Promenada Craiova is certainly the most complex retail project in the south of the country, and we plan to add new components in the future. I am proud of the work of our entire team, and I wish for this project to become a benchmark for regional centers in Romania”, added Andrei Radu, Development Director, NEPI Rockcastle.