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Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

The shopping malls managed by SES Spar European Shopping Centers (SES) once again exceeded the excellent performance of the previous year in 2024: The retailers, restaurants and service providers in the SES malls generated gross sales revenue of 3.54 billion euros in 2024. This corresponds to an increase of 6.5% compared to 2023, meaning that the SES centers in Austria and Slovenia outperformed the market as a whole.

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

The 2025 travel season is picking up speed and the ALEXA at Berlin’s Alexanderplatz is already seeing a significant increase in international visitors. The shopping center, which is owned by Union Investment and managed by Sonae Sierra is benefiting greatly from the ongoing recovery in Berlin tourism after the pandemic. With targeted concepts for national and international guests, ALEXA is consolidating its position as a premium destination at Alexanderplatz.

The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.

Austria’s largest shopping center kicked off the spring season with two special events. For the first time, Westfield Shopping City Süd teamed up with STYLE UP YOUR LIFE! for the Westfield Club Shopping Night, where selected stores offered extended opening hours exclusively for Westfield Club members. Immediately afterwards, all fashion enthusiasts had the opportunity to discover the latest trends of the season at the Colorful Spring Days.

Over the past twelve months, there has been significant progress toward sustainability in the European shopping center landscape. According to the latest RegioData analysis, a clear trend has emerged: an increase in environmental certifications and a decline in non-certified buildings. This not only highlights the transformation in the construction industry but also underscores the growing importance of ecological standards.

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

Retail real estate is facing far-reaching changes. Which concepts will make locations future-proof? Which strategies prevent vacancies? And how can a smart tenant mix ensure long-term success? The exciting Retail PIN forum at this year’s Retail Real Estate Congress 2025 (HIK) in Berlin will provide answers to all these questions.

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

“Westfield Hamburg-Überseequartier could emerge as a refreshing beacon of culinary innovation and diversity”, states Will Odwarka, F&B-expert, founder and CEO of Heartatwork Hospitality Consulting and member of the ACROSS Advisory Board. He takes a close look at the recently announced differentiation of the F&B offering at Hamburg’s new shopping destination. With this diverse concept he is positive that Hamburg will be able to show the power of food to cultivate community spirit.

Regio Data’s annual retail chain expansion analysis brings Austria as an example, revealing that store networks are hardly growing any more, with retreat and consolidation dominating instead. Of the 732 retail chains from 24 sectors analyzed, many are putting on the brakes, and this trend is largely prevalent across the whole of Europe. However, there are also companies that are keen to expand. Online retailers and non-food discounters are squeezing out specialized retailers – with noticeable consequences for the retail landscape.