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Thomas Reichenauer (left) is Co-Founder and Managing Director of ROS Retail Outlet Shopping; Designer Outlet Gdańsk (right). /// credit: ROS

“We Are Well-Placed To Navigate The Challenges And Opportunities Ahead”

Following a customer-centric approach, the ‘BOLD’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio reached full potential in 2023. The operator’s average sales soared by +16.5% across the portfolio in 2023, fuelled by an enriched brand mix, a stronger shopping experience and the ability to adapt to evolving market conditions.

Nove Lido, residential area design. /// credit: JTRE

Nové Lido Aims For Carbon Neutrality: Bratislava’s Enlarged Urban Center Targets High-Quality And Healthy Living

The Nové Lido urban district aims to rejuvenate the area between Old Bridge and Apollo Bridge in Petržalka – a project with ten years of planning that will expand Bratislava´s city center on the Danube’s right bank. This will build on the area’s historical identity, while also setting new ecological and community standards for Slovakia and CEE. Ongoing BREEAM Communities International certification confirms our commitment to sustainably develop this zone in the heart of the city.

Will´s F&B Insights: The (Old) Fashioned Food Court Is Dead, Long Live The Foodcourt!

As the nostalgic memories of greasy fast food and sticky trays fade away, the death of the old-fashioned food court looms over the culinary landscape. An expert in the world F&B development, Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, states in his newest column: “With the rise of trendy market halls, food halls, and multi-purpose restaurant experiences, traditional food courts are struggling to keep up with the ever-evolving dining scene. But wait a minute, is that really true?”

At the 19th SEE Real Estate Awards in Bucharest, Kaufland was recognized for its successful work and ongoing European expansion. /// credit: Kaufland

Consistently High Standard: Kaufland Wins Again At The SEE Real Estate Awards  

Kaufland operates more than 1,500 large supermarkets in eight European countries. Whether in Poland, Romania, the Czech Republic, Slovakia, Bulgaria, Croatia, the Republic of Moldova or Germany – the stores have not only impressed customers, but also the real estate industry time and time again. At the 19th SEE Real Estate Awards in Bucharest, Kaufland was also recognized for its successful work and ongoing European expansion.

The premium outlet center in the heart of Salzburgerland: Eben im Pongau, Germany. /// credit: FOC Retail Service

“Small But Effective” – The Appeal Of Small Outlet Locations

FOC Retail Service GmbH operates three outlet locations in Austria and Germany, all of which have incredibly high purchasing power but are small. Managing Director Michael Lungkofler explains the potential of smaller locations, why brands are just as successful here as in prominent locations, and why, despite the excellent performance, the small sizes result from regulatory policy decisions.

Mall of Emirates interior, Dubai, UAE. /// credit: MK Illumination

Illuminating The Future: Global festive Installations Embrace Evolution And Elegance

As the year propels forward, the allure of the festive season remains an enduring opportunity for innovation, sustainability, and creativity. Post-COVID, a glimpse at festive installations worldwide unveils a fusion of emerging trends and timeless elements, poised to redefine festive decoration in 2024 and beyond. At the forefront of this evolution stands MK Illumination, weaving these trends into captivating projects that impress and inspire.

Vicolungo The Style Outlets, Italy /// credit: NEINVER

NEINVER Announces Record Month-On-Month Growth Across Its Portfolio In 2023, With Brand Sales Reaching 1.48 Billion Euros

NEINVER has announced a strong operating performance in 2023, with total brand sales reaching 1.48 billion euros across its entire portfolio, an 11% y-o-y increase and record-breaking monthly growth. The centers operated by the company across six European countries welcomed a total of nearly 68 million visitors over the course of the year, up 8.5% compared to 2022.

Artur Czuba, Associate Director, Investment at Avison Young

Retail parks sector in Poland – current opportunities

Over the last few years, retail parks in Poland were mostly developed in smaller formats, around 5,000 s m, either adding to the existing retail landscape or introducing modern retail amenities to smaller towns as their first such facilities. Now, there’s a noticeable shift towards larger developments, with 32 bigger retail parks (GLA > 5,000 sq m.) either being built or expanded, including six that exceed 20,000 sq m.

credit: Rioja Estates

HOW THE OUTLET DEVELOPMENT PROCESS HAS CHANGED OVER THE PAST 20 YEARS

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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