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PROJECTS, TRENDS AND STRATEGIES

Eurovea will soon become Slovakia’s largest and widest-ranging shopping center, with 320 shops, restaurants, bars, and cafes covering 85,000 sq m. Work is well advanced on the center and surrounding area to complete construction, approvals, and preparations for the grand May opening.

Developers have increasingly turned their attention to mixed-use retail developments for their new construction projects and the redevelopment of urban areas. In the post-pandemic era, consumers are looking for diverse work, leisure, and shopping places. Mixed-use, therefore, is not a trend – it is the future of real estate. The following projects are the finalists in the mixed-use category of the MIPIM Awards.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

MEC will continue to be responsible for the management of six retail locations in the KGAL Investment Management portfolio. In addition, the management of two further locations will be transferred to MEC. The two companies have now signed an agreement to continue and expand their existing partnership. With the management package transferred to MEC, the Düsseldorf-based retail real estate specialist operates over 130,000 sq m of lettable retail space for KGAL.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

A close cooperation with the brands is the key for success. Fran Gutiérrez, Retail Director NEINVER, explains how this looks like in practice. NEINVER not only supports their brands with technological tools. The company has prioritized people and training as two main pillars in its retail strategy to support brands’ growth.

Inflation encourages consumers to go in search of even greater value for money, states Giles Membrey, Managing Director of Rioja Estates. Therefore, he argues, Outlets are becoming more attractive to costumers. Furthermore, also internet sales are a driver of Outlets.

Dan Mason, Co-Founder and Managing Director at Realm, discusses the developments and challenges of the outlet market, the opportunities a UK-based operator sees in Europe, and how the training of a five-star hotel group can be a key to increasing sales, performance, and motivation.

STRATEGIES OF RETAILERS

PIER 14 stands for fashion, lifestyle and culinary delights on the Baltic coast. The concept store brand offers guests an experience that goes far beyond ordinary shopping and dining. Previously, their concept store in Zinnowitz was named Store of the Year in 2015 and 2018 (Fashion category) by the German Retail Association. Now, the brand has won its Store of the Year Award for the third time, awarding the “Strandterasse” (beach terrace) in Ahlbeck, Germany in the concept store category.

The 2025 travel season is picking up speed and the ALEXA at Berlin’s Alexanderplatz is already seeing a significant increase in international visitors. The shopping center, which is owned by Union Investment and managed by Sonae Sierra is benefiting greatly from the ongoing recovery in Berlin tourism after the pandemic. With targeted concepts for national and international guests, ALEXA is consolidating its position as a premium destination at Alexanderplatz.

LATEST TRENDS

Last year marked a record year for international food and beverage operators entering the London market, with 21 international concepts opening a debut site in the capital in 2018, according to research from international real estate advisor Savills. Furthermore, the firm notes that this momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.

The redesigning and upgrading of the shopping and experience center in Leipzig/Halle will be carried out at a cost of 40 million euros.

RETAIL TECHNOLOGY

One of the most important aspects of the advancement of technology is how it has unlocked massive potential by transforming the way we communicate. In our daily lives, we now have at our fingertips instant ways to access important information, engage with people and brands that matter, and stay safe and informed.

The basic concept of shopping will not significantly change, forecasts Silvio Kirchmair, CEO of umdasch The Store Makers. However, he does anticipate legal intervention. Google, Facebook, and Amazon will all be required to pay their financial obligations to the State.

PLANS OF INVESTORS AND OWNERS

Just as the Covid-19 pandemic blurred the lines between office and home in 2020, the office of the future will need to combine elements of work, life, and experience in order to be competitive in post-pandemic city center locations, writes Nicole Pötsch, Head of Acquisitions & Sales for North & Central Europe at Allianz Real Estate.

The company has purchased the “6X6” building in downtown San Francisco. Following a transformation, the retail destination will be anchored by IKEA and will be complemented by mixed-use offerings.

Business closures and rent losses in the coronavirus crisis have made banks even more cautious about retail properties and shopping centers. In the case of refinancing, portfolio holders have to calculate with higher interest rates and additional equity.

WHERE THE INDUSTRY MEETS