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PROJECTS, TRENDS AND STRATEGIES

The BALFIN Group is the largest shopping center developer and operator in Albania and North Macedonia and is one of the most important groups in the Western Balkans region. As one of the leading investment groups in Southeastern Europe, the Group’s Vice President of Retail, Julian Mane, spoke with ACROSS about the region’s strengths, weaknesses, and current developments.

“Through constant innovation, we can remain at the forefront of the industry and maintain our commitment to adding value to our clients’ assets,” said Cristina Santos. The Managing Director of Property Management of Sonae Sierra talked to ACROSS founder Reinhard Winiwarter about the Prishtina Mall management contract.

BEO Shopping Center is a best practice example of how to create a meaningful identity for a shopping center. What used to be a ruined factory has become a real community center and an award-winning shopping destination. Nemanja Bućinac, Retail Leasing Director MPC Properties, gives a unique overview of BEO Shopping Center.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

MEC is significantly expanding the portfolio of commercial sites it operates. The Düsseldorf-based company has now entered into an agreement with the investment consultancy SCP Group to manage eight German commercial sites with a total rental area of approximately 130,000 sq m. With the expansion of its portfolio, MEC now operates nearly 80 commercial sites nationwide, covering over 1.7 million sq m of rental space. 

As of April 01, 2024, Martin Hemetsberger took over the management of the “Real Estate Development” division at real estate developer and operator SES Spar European Shopping Centers at the company’s headquarters in Salzburg. He is responsible for the development and further development of large-scale shopping destinations in six countries. Hemetsberger will report to SES CDO Alexander Eck, who has been in charge of development in addition to his role as a member of the SES Management Board.

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

Twenty-five years of Designer Outlet Parndorf: It all started with a clear vision. Mario Schwann, General Manager McArthurGlen Designer Outlet Parndorf, talks in his extensive ACROSS interview about the development of the location, decisions about the brand mix, the development as a tourist location, and why the geographical location at the border triangle of Austria, Hungary, and Slovakia always pays off, especially in challenging times.

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

STRATEGIES OF RETAILERS

For its 30th anniversary, MAPIC 2025 reinvents itself. It proposes a new face to its participants, not only in terms of length and events, but also in terms of companies’ ability to present themselves in other formats and meet expanding brands to an even greater extent than before. This is MAPIC CEO Francesco Pupillo’s team’s response to market changes and criticism. This year, matchmaking and dealmaking with international brands with a cross-border development strategy will again become more focused. This is precisely the distinguishing feature compared to nationally oriented trade fairs.

LATEST TRENDS

In a critical period for HoReCa, office or mixed-use projects, recent investments are adding new flavors and attractive or innovative functions to revive the pulse in key submarkets of Bucharest. Can dining or working with sky views make flexible working or meetings more appealing?

Europe’s food retailers are being put to the test by the eco- nomic consequences of the natural disaster Covid-19. This is a very special kind of weather situation. While non-food retailers and the food service industry are in sheer despair in the face of the calm caused by government-imposed lockdowns, the “system-relevant” food retail sector has been confronted with a veritable storm tide since the sec- ond quarter of 2020.

Industry leaders told us about the sales impact Corona had on their business in 2020. They also explain what fundamental changes in location, sales, and marketing strategy they are planning for 2021/2022 in response to the widespread economic impact of the pandemic.

A look at Australia: A “Hospitality Mindset” to drive sales and deliver positive experiences in spite of Covid-19.

RETAIL TECHNOLOGY

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

PLANS OF INVESTORS AND OWNERS

WHERE THE INDUSTRY MEETS