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Since opening in 2016, Avion has grown to become one of northern Sweden’s most popular destinations for retail, leisure, and food experiences. Now, the next step is being taken when Ingka Centres begins the first phase of the expansion of Avion Shopping. As Umeå grows, the meeting place will be expanded by 12,000 sqm with the goal of continuing to be a vibrant local meeting place with positive experiences in focus. The project is estimated to cost approximately 31 million euros and will be completed in autumn 2025.

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

The subdued consumer sentiment is also evident in the footwear market, where the gap between private consumer spending and spending on shoes is widening as consumer prices rise. In 2023, total sales of shoes reached a market volume of 9.6 billion euros, which corresponds to growth of 3.8% in the previous year. These and other findings were published in the new „Branchenbericht Schuhe 2024“ (“Shoes 2024 Industry Report”) by IFH Köln in collaboration with BBE Handelsberatung.

The Nové Lido urban district aims to rejuvenate the area between Old Bridge and Apollo Bridge in Petržalka – a project with ten years of planning that will expand Bratislava´s city center on the Danube’s right bank. This will build on the area’s historical identity, while also setting new ecological and community standards for Slovakia and CEE. Ongoing BREEAM Communities International certification confirms our commitment to sustainably develop this zone in the heart of the city.

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

The construction of Designer Outlet Kraków is at an advanced stage, with the building reaching the open shell phase. Located in Kraków’s city center at one of the most popular arteries in the city, Designer Outlet Kraków will benefit from a catchment area of almost 5 million inhabitants and a great tourism potential. The opening is planned for spring 2025.

In general, European consumers have not changed their purchasing habits significantly in the past year, but have remained the same throughout the year.

The placemaking industry is increasingly realizing that established retail business models and their 1:1 replication across multiple locations are no longer effective. Rising digitalization, climate change, post-pandemic effects, and political and economic instabilities are leading to societal changes that profoundly manifest in altered consumer behavior, explains Oliver Zügel, Chairman GALLUP Swiss & Board Member at evAI.

“In the future, shopping centres will look different to how they do today, but if they lean into the change, they can be just as successful as they have been in the past,” states Thomas Mark, President of MK Illumination, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.

Despite a challenging market environment across the board, the Tyrolean lighting artists from MK Illumination were able to achieve some real highlights this year. With revenue estimated at 165 million euros, the globally active company will have had the most successful year in its history once again.