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credit: iStock

Returned Apparel In The EU Is Often Not Resold

As a recent study focusing on product flows and returned apparel revealed, each year European consumers return millions of new products to retailers, which quite often do not see a second owner again.

Norbert Scheele /// credit: C&A

RETAIL OFFERS AN ATTRACTIVE WORK ENVIRONMENT – THAT REALITY NEEDS TO BE BETTER COMMUNICATED!

Norbert W. Scheele has worked for C&A in various functions and countries for more than 40 years. Not only does he have four decades of first-hand experience dealing with change in the retail sector, he has also overseen the expansion into Eastern Europe. At a time when the mood in the world of retail is more divergent than ever between the East and the West, when the middle segment is shrinking in favor of luxury and discount stores and consumers as well as employees seem to have become more and more demanding, it is all the more worthwhile to take a look at the situation and the development of retail in Austria and Europe with an experienced retail expert like Norbert W. Scheele. For 6 years he is as well vice president of the Austrian retail association.

Filip Vojtech, Retail Expert, GfK. /// credit: GfK

LUXEMBOURGERS HAVE THE MOST MONEY TO SPEND ON RETAIL

The average retail purchasing power in Europe is 6,517 euros per capita. However, there are significant differences among the 25 analyzed European countries: At 12,067 euros per capita, Luxembourgers have the most money to spend in the retail sector. Romania, on the other hand, has the lowest retail spending potential. There are also strong regional differences within the respective countries. These are some of the results of the newly released GfK study on retail purchasing power in Europe.

Avion Shopping extension design, Umeå, Sweden. /// credit: Ingka Centres

Avion Shopping Center In Sweden Is Undergoing A Major Expansion

Since opening in 2016, Avion has grown to become one of northern Sweden’s most popular destinations for retail, leisure, and food experiences. Now, the next step is being taken when Ingka Centres begins the first phase of the expansion of Avion Shopping. As Umeå grows, the meeting place will be expanded by 12,000 sqm with the goal of continuing to be a vibrant local meeting place with positive experiences in focus. The project is estimated to cost approximately 31 million euros and will be completed in autumn 2025.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

credit: Pinterest

Germany´s Stationary Shoe Retail Market Is Growing

The subdued consumer sentiment is also evident in the footwear market, where the gap between private consumer spending and spending on shoes is widening as consumer prices rise. In 2023, total sales of shoes reached a market volume of 9.6 billion euros, which corresponds to growth of 3.8% in the previous year. These and other findings were published in the new „Branchenbericht Schuhe 2024“ (“Shoes 2024 Industry Report”) by IFH Köln in collaboration with BBE Handelsberatung.

Nove Lido, residential area design. /// credit: JTRE

Nové Lido Aims For Carbon Neutrality: Bratislava’s Enlarged Urban Center Targets High-Quality And Healthy Living

The Nové Lido urban district aims to rejuvenate the area between Old Bridge and Apollo Bridge in Petržalka – a project with ten years of planning that will expand Bratislava´s city center on the Danube’s right bank. This will build on the area’s historical identity, while also setting new ecological and community standards for Slovakia and CEE. Ongoing BREEAM Communities International certification confirms our commitment to sustainably develop this zone in the heart of the city.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Designer Outlet Kraków forges ahead: open shell to be finished by March

The construction of Designer Outlet Kraków is at an advanced stage, with the building reaching the open shell phase. Located in Kraków’s city center at one of the most popular arteries in the city, Designer Outlet Kraków will benefit from a catchment area of almost 5 million inhabitants and a great tourism potential. The opening is planned for spring 2025.

credit:pexels

Sentiment of European consumers

In general, European consumers have not changed their purchasing habits significantly in the past year, but have remained the same throughout the year.

credit: evAI

REVOLUTIONIZING RETAIL: HOW AI IS UNVEILING HIDDEN MARKET REALITIES AND RESHAPING THE FUTURE OF PLACEMAKING

The placemaking industry is increasingly realizing that established retail business models and their 1:1 replication across multiple locations are no longer effective. Rising digitalization, climate change, post-pandemic effects, and political and economic instabilities are leading to societal changes that profoundly manifest in altered consumer behavior, explains Oliver Zügel, Chairman GALLUP Swiss & Board Member at evAI.

ACROSS Outlook 2024 (left), Thomas Mark (right) /// credit: ACROSS, MK Illumination

OUTLOOK 2024: “Lean into the change!”

“In the future, shopping centres will look different to how they do today, but if they lean into the change, they can be just as successful as they have been in the past,” states Thomas Mark, President of MK Illumination, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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