Leading retail and leisure destination Cribbs has confirmed that global pop culture brand MINISO will be bringing its unique range of affordable, fun and high-quality products including trending vinyl plush collectibles, blind boxes, plush toys, beauty essentials, playful accessories, and tasty snacks to the West Country shopping centre.
The arrival of MINISO and investment by Skechers continues Cribbs’ evolution into a retail and leisure destination which caters for a growing younger shopper audience and follows the openings of AllSaints and River Island last year.
During 2025, Cribbs reported a 13% growth in GenZ shoppers with 36% of total spend coming from younger shoppers – outperforming the regional mall average of 30%.
MINISO launched its first UK store in 2019 and has since rapidly expanded its portfolio, with over 60 stores now open nationwide. Its vibrant new Cribbs store is designed to deliver an enhanced, fun shopping experience, appealing to both Gen Z and Gen Alpha, as well as Millennial parents, who are price-conscious yet still seeking premium-quality products and well-recognised brands.
With celebrity brand ambassadors ranging from Ringo Starr, Britney Spears, Snoop Dogg, and England football captain Harry Kane, Skechers becomes the latest fashion brand to invest in its Cribbs store following significant upgrades by the likes of Mango, H&M, and River Island, alongside the arrivals of AllSaints and Animal last year.
Katie Searle, Director, Asset Management, at Sovereign Centros from CBRE, said:
“The arrival of MINISO and Skechers upsize comes as we continue to evolve the retail line-up at Cribbs to ensure we cater for our growing GenZ audience. Innovative and growing brands such as MINISO and Skechers are queueing up to join our line-up at Cribbs thanks to us having the second largest catchment of all UK regional malls.”
“This shopper base continues to grow thanks to the increased investment taking place across the Cribbs Causeway area, including the neighbouring Brabazon Development which is set to deliver 6,500 homes and 2,000 student rooms. As a result for many of our brands, Cribbs is consistently the best performing store across the UK portfolios and is why retailers such as MINISO and Skechers are investing in Cribbs.”
Saad Usman, Chief Operating Officer at MINISO UK said:
“Opening at Cribbs Causeway is an exciting step for MINISO UK as we continue to expand our presence nationwide. Cribbs’ dynamic and fast-growing customer base makes it the ideal location for our next store, and we’re delighted to bring our fun, pop culture products to such a vibrant retail destination. We’ve created a joyful, imaginative space designed to appeal to Gen Z and Alpha, while also welcoming Millennial families, and we can’t wait to welcome shoppers through our doors.”
Sovereign Centros from CBRE provide full asset management services across Cribbs on behalf of M&G Real Estate, while Time Retail Partners and Cushman & Wakefield are retained letting agents for the centre, with Green & Partners retained in the leasing advisory role.
