The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. The Lyst Index is published quarterly and represents the hottest fashion brands compared to the previous quarter. To make The Lyst Index, a brand must deliver on attention and emotion.
Even though demand for luxury is slowing, Lyst data shows that fashion shoppers are not willing to compromise on brand. In the fourth quarter of 2023, Prada earned the top spot, with a 41% increase in searches compared to the previous year. Prada sets the mood and its sophisticated collections are in demand worldwide. In addition, the collaboration with Axiom Space on NASA`s lunar spacesuits was announced as well as the Pradasphere II public exhibit in Shanghai. The “little sister” Miu Miu is in second place and continues to shape the trend cycle with her self-confident, creative aesthetic. Miu Miu has also held important events and collobortations for the fashion world. Loewe is in third place; the brand will support the Met Gala in 2024.
The entire index is available at this link.