Close this search box.

LFDY opens flagship store in London

In March 2023, the Düsseldorf streetwear label Live Fast Die Young (LFDY) had announced its intention to continue its international expansion.

Now the store has opened on Poland Street in London’s Soho district on around 90sq m. The collection is surrounded by 14,000 black glazed tiles, rosewood as well as stainless steel elements that define the space.

For LFDY, the new store is its seventh overall and also its first outside of mainland Europe.

“After Amsterdam, the London location is an important milestone. The UK store is a very special step and confirms the international orientation of our label,” emphasized Riccardo Ballarino, the Director Sourcing & Creative at LFDY.


Subscribe to ACROSS Magazine

Across print & digital

Enjoy ACROSS – The European Placemaking Magazine on your desktop, tablet, or smartphone.

Latest Print Issue