The interior is very tastefully designed and is more reminiscent of a living room than a store. Most of the ceilings are fitted with mirrors to make the room appear higher. Comfortable armchairs in shades of brown sit on a dark gray carpet and create a cozy atmosphere. Products in glass cabinets float in the room and convey a sense of lightness. Plants are interspersed throughout, adding to the liveliness of the room.
The store is spacious and inviting and the choice of materials links the present day with the start of the fire in 1952 in Grenoble. As the first address for sportswear, the company has always tried to find the extraordinary in the ordinary. Combining extreme needs with everyday life was the basis of the products until 2003, when Remo Ruffini invested in the group. Then came the repositioning and the desire for even better quality with sustainable production.
In “Born to Protect”, Moncler presents the plan for social and ecological responsibility.