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credit: Salomon
credit: Salomon

ITALY’S FIRST SALOMON BRAND STORE OPENS IN MILAN

After New York, Paris, London, Shanghai and Tokyo, an important new goal of Salomon’s global retail strategy was reached in Milan.

Salomon’s first brand store in Italy has opened in Milan, in the heart of the Brera district, at Corso Garibaldi 12. The Salomon Store Milan has a “compact store” format, with 85 square meters designed down to the smallest detail to house a curated selection of footwear, apparel and equipment from the Hiking, Running and Sportstyle collections.

Salomon’s Sportstyle collection, a blend of technology and contemporary design, is gaining increasing acceptance. Therefore, the store’s product range also includes iconic models, such as the XT-6s, and the very latest Advanced line. Also, hiking and running enthusiasts, whether on the road or on trails, will also have the opportunity to get their hands on the latest generation of technical shoes and equipment.