Credit: 2021 Lichtblau
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Immofinanz presents new brand On Top Living at MIPIM 2022

Immofinanz is presenting its new residential brand “On Top Living” at the real estate trade fair, MIPIM in Cannes. Under this brand, tenants will be offered up to 12,000 smart and sustainable apartments at affordable prices in the medium term.

“On Top Living stands for smart living. Our future tenants will benefit from flexible room concepts, a pleasant living climate, maximum energy efficiency, alternative mobility concepts and much more. And all this at affordable rents right next to local suppliers and leisure facilities. In this way, we are fulfilling the housing wishes of many people and at the same time making an important contribution to the fight against climate change, soil sealing and the explosion of housing costs,” explains Dietmar Reindl, CEO of Immofinanz. Single-story retail parks of the STOP SHOP brand will be built over, creating affordable and resource-efficient living space.

The modular timber construction method allows a variety of apartment types to be built depending on the needs of future residents: from mini-lofts and family apartments to apartments with home office rooms or separable living units for guests or care. Various meeting zones such as common rooms, playgrounds or roof-top gardens are intended to bring life into the residential complexes.

In addition to the large-scale installation of photovoltaic systems and the use of heat recovery and geothermal energy, future residents will also be offered access to e-charging stations and e-bikes. Green roofs and facades round off the overall sustainable concept and simultaneously function as a natural air conditioning system. CO2 is also bound with the modular timber construction method. The raw material wood is to be sourced exclusively from certified, sustainable forestry operations.

Stefan Schönauer, member of the Executive Board of Immofinanz: “In total, we will invest around EUR 1 billion in the expansion of On Top Living in our countries over the next five to seven years. Due to the massive increase in demand from banks and debt investors with regard to sustainability-oriented investments, this will not only enable rapid expansion, but also strengthen our competitive position.”

With its 100 STOP SHOP locations, Immofinanz has a considerable resource for the construction of On Top Living residential complexes. In the coming years, the portfolio is to be expanded to around 140 sites. “As already announced, we plan to build over 50% of our sites in the medium term, creating around 12,000 new apartments. The pilot project in Vienna has been completed, and another pilot is planned in the Serbian city of Borca,” concludes Dietmar Reindl, CEO Immofinanz.

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