With Mikko Forsström, Fressnapf | Maxi Zoo gains an internationally seasoned retail executive with more than 20 years of experience in the food and mass market retail sector. He has held senior positions at leading international corporations, including Lidl and EMD AG, and most recently served as Chief Commercial Officer at Majid Al Futtaim Retail.
A people- and results-oriented leader, he brings together clear strategic thinking, strong operational execution and broad intercultural leadership experience. In his new role, he will oversee key development areas such as Category Development, further strengthening Fressnapf | Maxi Zoo’s offering for customers and their pets.
“We are delighted to welcome Mikko Forsström, an internationally experienced and strategically strong CPO. With his expertise and clear focus on customer value and assortment excellence, he will significantly shape the further development of our department Product Offer.”
Matt Simister, Group CEO of Fressnapf | Maxi Zoo
Kathrin Keunecke will permanently assume the position of Vice President Supply Chain Management in the department Operations after several months of serving as interim CPO. She will transfer to the department already in March, where she will take direct responsibility for implementing the strategically important Relex system as well as for further developing the supply chain processes.
To ensure a seamless transition and closely support the strategic development of the department Product Offer, Group CEO Matt Simister will assume interim leadership of the department.
“Kathrin took on responsibility during a crucial phase and stabilized and realigned the department Product Offer in a phase of fundamental transformation with great clarity and reliability. I would like to sincerely thank her for this important contribution,” says Matt Simister. “I am very pleased that she will now take on a key role with group-wide operational responsibility. In her new function, she will make targeted use of her cross-functional expertise to further strengthen the integration of product and supply chain and to continue developing our value chain with a forward-looking approach.”
