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DJI & Hasselblad interior, Centro Oberhausen /// credit: DJI
DJI & Hasselblad interior, Centro Oberhausen /// credit: DJI

First time in Germany: New electronics store opens in Centro Oberhausen

A special store for photography fans opened in Westfield Centro Oberhausen at the end of August. With one special feature: it is not a pure DJI store but shares its space with the exclusive camera manufacturer Hasselblad.

Located on the first floor, “DJI & Hasselblad” offers cameras as well as drones and accessories from the technology group and quadrocopter specialist DJI on a nearly 200 sq m store space that gives visitors the opportunity to explore the current and innovative products of both manufacturers.

credit: DJI

Hasselblad is a well-known brand, especially among photographers. For the most part, the traditional Swedish manufacturer brings out high-quality digital cameras. Hasselblad cameras are very popular with professional photographers in the fields of studio photography, fashion photography, landscape photography and astronomy.

The concept of these two brands´ joint stores is not uncommon in Asia, however, in Europe it is much more so. Since the time that DJI obtained a majority share in Hasselblad in 2015, this is the very first joint store of the two companies in Germany.


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