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F1 Arcade interior. /// credit: Viklari Consulting, F1 Arcade
F1 Arcade interior. /// credit: Viklari Consulting, F1 Arcade


F1® Arcade, the world’s first official Formula 1® simulator racing experience to put socializing at its core, and the first-of-its-kind experiential hospitality concept; is coming to MAPIC from 28th to 30th November in Cannes.

The international development team will be attending the event and are available for meetings to talk with potential partners, landlords and operators, with a focus primarily on Europe, the Middle East and Asia.

The Arcade concept brings all the excitement, glamour, and thrill of Formula 1® driving to the masses, while also featuring food and cocktails, full-motion racing simulators, and an electric atmosphere.

F1® Arcade currently has two UK venues (London & Birmingham), two US venues to launch in 2024 (Boston & Washington D.C.) and will launch five venues per year in the US thereafter. Plans for global expansion are well underway.


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