Close this search box.
International home and beauty brand Rituals and Polestar, a electric vehicle manufacturer.
International home and beauty brand Rituals and Polestar, a electric vehicle manufacturer.

Eurofund Group signs premium international brands, Polestar and Rituals, to Silverburn Glasgow

Eurofund Group has exchanged on 510 sq m of new deals including the first Scotland location for electric vehicle manufacturer, Polestar, as well as international home and beauty brand, Rituals — further diversifying and improving the retailer mix at the iconic Glasgow centre.

Eurofund Group has exchanged on deals with two major international retailers. The global home and beauty brand, Rituals, will take up a 180 sq m unit, while the performance electric vehicle manufacturer, Polestar will move into a 325 sq m unit. The space at Silverburn will be the Swedish car marque’s first location in Scotland. Both retailers will open later this year.

These latest additions to Silverburn are part of the Eurofund Group and Henderson Park JV strategy to continue bringing a more premium and diverse retail offering to Silverburn—and cement its status as Scotland’s top retail destination. Since the centre was acquired in March 2022 by the JV, new openings have included The White Company, Doner Shack, TAG Heuer, Heavenly Deserts, Decathlon, and an upgraded M&S food hall.

Alberto Esguevillas, CEO UK Retail at Eurofund Group commented, “We are delighted to be the destination of choice for two such high-quality international brands, as we continue to diversify and improve the centre’s offering across all facets. Silverburn provides a unique opportunity for retailers to position themselves in the Scottish market, at a destination that is only gaining momentum.”

Polestar will open the brand’s first Scottish store. Polestar is an innovative, electric car manufacturer with the goal of creating a truly climate neutral car by 2030. In anticipation of the opening the brand begun its presence at Silverburn with a pop-up that has been in-situ since January 2023, with this latest commitment the Swedish marque will move into a fully-fledged unit. With four stores in the UK, all of which are in England, Polestar will continue to expand its presence in the country.

Rituals will take up a 325 sq m unit at Silverburn. Since being founded in 2000 by a former Unilever executive, home and beauty brand Rituals has gone from strength to strength. The brand’s offering includes cosmetics, home scents, body products and elegant gift sets.