Placemaking Project by Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping
PROJECT: Designer Outlet Kraków
DEVELOPER: KG Group
OWNER: KG Group
PROJECT HIGHLIGHT: Designer Outlet Kraków will soon become the new smart shopping destination for Kraków and the Lesser Poland region. Spanning 19,000 sq m, this vibrant flagship development will be home to an exclusive mix of over 120 international and Polish fashion and lifestyle brands. The strategically located outlet center will be part of a mixed-use complex, with two existing Atut Galicyjska retail parks.
Designer Outlet Kraków is gearing up for its highly anticipated opening in May 2025, introducing a fresh shopping experience to one of Poland’s most vibrant cities. This marks the fourth project by ROS Retail Outlet Shopping in Poland, a thriving retail market where consumers are increasingly seeking premium brands at exceptional value.
Located at the junction of Nowohucka and Galicyjska streets, the centre stands in a prime position with a wellestablished trade tradition, surrounded by a growing residential and office area. Unlike most outlets, typically found on the outskirts, Designer Outlet Kraków takes a unique approach by positioning itself in the heart of the city, right on the border of Kraków’s largest residential district. This central setting ensures easy accessibility for both locals and the millions of domestic and international tourists who visit the city each year. As Poland’s second-largest tourist destination, Kraków’s rich cultural heritage and dynamic tourism scene reinforce its strategic relevance for Designer Outlet Kraków.
A key driver of the project’s success is its outstanding brand mix. Designer Outlet Kraków will be home to over 120 renowned fashion and lifestyle brands, including Adidas, Tommy Hilfiger, Puma, Guess, Calvin Klein, Swarovski, Desigual and New Balance, 30-70% off, all year round. More than just a shopping destination, the outlet will also serve as a social and leisure hub, featuring a diverse selection of restaurants and cafés, including Starbucks, as well as a dedicated children’s play area and a coworking space.
Designed with sustainability and comfort in mind, Designer Outlet Kraków will be BREEAM-certified and will offer a bright, inviting atmosphere with natural light streaming in through skylights. Wide corridors, thoughtfully designed relaxation areas and modern architecture will create a welcoming environment where shopping meets leisure.
As part of a larger 12-hectare mixed-use retail complex, the outlet will benefit from strong synergies with surrounding businesses, further enhancing its appeal. By combining premium shopping, an engaging experience and an innovative urban location, Designer Outlet Kraków is set to become a must-visit destination for residents, professionals and tourists alike.
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