In Western Europe, where retail park development has reached maturity, new schemes have to be innovative and compelling. In Central and Eastern Europe (CEE), the market is relatively undersupplied, providing scope for increased levels of development activity. These are the findings of a recent study conducted by Cushman & Wakefield.
The Belgian De Vlier Retail Development Group has been planning and constructing retail parks in Belgium, France, and Austria under the Frunpark umbrella brand for close to 20 years. In an interview with ACROSS, Managing Director Peter De Roo reflects upon the last two decades and looks toward the future.
Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.
The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.