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Cover Story

Aspern Seestadt in Vienna, Austria /// © Robert Fritz | DERFRITZ GRAFIK UND FOTOGRAFIE

Best in Class: Retail as Urban Glue

Driven by new expectations, mixed-use thinking, and a renewed focus on social value, retail is emerging again as a key force in shaping vibrant, resilient cities. Best practice examples demonstrate how thriving urban retail real estate destinations can be designed.

The Palais des Festivals in Cannes /// © RX FRANCE

MIPIM 2026: Taking Stock in Cannes

MIPIM returns to Cannes from March 9-13 2026. With a new director, a Nobel Prize-winning opening keynote, and a program shaped by recalibration rather than expansion.

Jan Gehl, author of Cities for People /// © Gehl Architects

Cities for People: Human-scale Urbanism drives Retail Success

As cities and urban retail rethink their futures in the face of e-commerce, climate goals, and changing consumer behavior, the work of Jan Gehl offers a powerful lesson: successful retail is not created by scale or spectacle, but by streets and spaces designed for people.

Berlin, Germany /// © Florian Wehde on Unsplash

Retail’s urban Comeback

From luxury boulevards to reinvented high streets: Europe’s major cities are reclaiming their role as retail’s most resilient stage.

© AdobeStock images

Retail Real Estate’s Urban Moment

Footfall, frequency, catchment areas, and optimized tenant mixes have long defined success in retail real estate. Today, that equation is expanding — shaped by proximity, everyday life, and the role retail plays in livable cities. In our multi-article cover story, we explore the renaissance of inner-city shopping destinations.

Left: Magnolia Park in Wrocław, Poland, Right: Marek Noetzel /// Credit: NEPI Rockcastle

NEPI ROCKCASTLE: “A STRONG GERMANY IS ESSENTIAL FOR OUR REGION”

NEPI Rockcastle is on the path to growth: Its portfolio value is over €8 billion, net operating income has risen by 12%, and occupancy rates are close to 100%. In this interview, Marek Noetzel explains how the company has achieved such results despite geopolitical uncertainties, why retail parks are thriving while mega deals are stalling, and how photovoltaic and mixed-use projects are shaping the future of retail in CEE.

Left: BIG Łubna, Right: Eran Levy /// Credit BIG CEE

BIG MOVES IN POLAND: TRANSFORMING RETAIL, ONE PARK AT A TIME

In Central and Eastern Europe, BIG has pursued a dual-track strategy: building a strong footprint in the Balkans via BIG CEE, and entering Poland only three years ago. Within this short period, the Polish arm has grown to a portfolio of 10 operating retail parks, with three more in development, making it one of the fastest-growing players in the country. To understand how BIG managed such rapid expansion in one of Europe’s most competitive retail markets, we spoke with Eran Levy, Chief Operating Executive of BIG Poland.

Credit: BIG CEE

How BIG CEE is redefining Retail in the Balkans

BIG CEE has rapidly grown into a leading force in Southeast Europe’s retail real estate market. CEO Lev Weiss discusses the company’s journey, from its first projects in Serbia to major milestones across the Balkans, and shares his vision for future expansion and brand building in the region.

From left to right: BIG Andrychow, BIG FASHION Novi Sad, Big Čačak /// Credit: BIG CEE

THINKING BIG: FROM THE BALKANS TO POLAND

BIG Shopping Centers Ltd. was founded in 1994 and has grown from a local property developer into a global real estate group with operations in Israel, the Balkans, and Central and Eastern Europe. Today, the company is valued at approximately €4.45 billion on the TASE and holds nearly 90% of AFI Properties Ltd., extending its reach to seven countries and more than 1.38 million sqm of leasable space. Its portfolio includes open-air shopping centers, malls, outlets, offices, and even renewable energy, with a consistent focus on creating long-term value through brand strength and operational excellence.

Credit /// Left: ambas; Right: Union Investment

M&A, EXPANSION, AND RESILIENCE: THE FORCES SHAPING EUROPE’S SHOPPING DESTINATIONS

In the retail real estate sector, bold moves are reshaping the European landscape. Recent landmark transactions, including FREY/ROS, Sonae Sierra, and Unibail-Rodamco-Westfield, signal the start of a new investment cycle. At the same time, several companies are embarking on remarkable expansion journeys, positioning themselves for long-term growth. In this interview, Steffen Hofmann, Managing Partner at ambas, explains why now is the right moment to “think big”, what drives corporate M&A strategies in retail, and how these shifts are redefining market opportunities across Europe.

Credit: Placewise

A NEW TENANT MINDSET: EMPOWERING TENANTS THROUGH SHARED DIGITAL INFRASTRUCTURE

Retail real estate is at a tipping point. The era of simply leasing square meters is over. Tenants now expect digital tools, shared data, and strategic collaboration from their landlords. Forward-thinking center managers are stepping up, transforming from space providers into performance partners. Those who embrace this shift aren’t just keeping tenants – they’re attracting the next wave of retail innovators.

Credit: umdasch

EXPERIENCE TRUMPS SPACE: WHY RETAIL REAL ESTATE NOW NEEDS TO OFFER MORE THAN SQUARE METERAGE

The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.

Credit: MK Illumination

EMOTIONAL EXPERIENCE OVER SQUARE METERS: HOW LIGHTING, IDENTITY, AND STORYTELLING MAKE RETAIL REAL ESTATE FUTURE-PROOF

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

“WHAT’S THE SECRET TO OUTLET SUCCESS? EMPOWER THE TENANT”

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

credit: Eurofund

EXPERIENCE BEATS SPACE: THE NEW DRIVERS OF RETAIL REAL ESTATE

Square meters no longer define success in retail real estate, experience does. As consumer expectations shift from “places to shop” to “destinations worth visiting,” landlords must evolve into curators of ecosystems that blend retail, dining, leisure, sustainability, and digital innovation. From Lisbon’s UBBO shopping resort to Glasgow’s Silverburn community hub, Eurofund Group shows how future-proof assets are built: not by leasing space, but by creating experiences that make brands thrive, communities engage, and investments soar.

credit: Redevco

FUTURE-PROOFING URBAN REAL ESTATE: REDEVCO’S DUAL FOCUS ON SUSTAINABILITY AND TENANT STRATEGY

As cities across Europe grapple with the challenges of climate change, shifting consumer behavior, and evolving urban needs, Redevco is positioning itself at the forefront of sustainable transformation. In the DACH region, we are demonstrating how a dual focus on ESG-led redevelopment and strategic tenant diversification can future-proof real estate assets – creating long-term value for investors, tenants, and communities alike.

Otto Ambagtsheer, CEO VIA Outlets and Freeport Lisboa Fashion Outlet | © VIA Outlets

SUCCESSFUL BRAND PARTNERSHIPS LIE AT THE HEART OF PLACEMAKING FOR VIA OUTLETS

In the world of outlet retail, success isn’t just measured in square meters but in collaboration, data, and experience. Otto Ambagtsheer, CEO of VIA Outlets, shares how the company’s unique partnership-driven model is transforming its 11 centers across Europe into high-performing, guest-focused destinations. From shared sales incentives and shopper insights to immersive placemaking and omnichannel innovation, VIA Outlets is proving that when landlords and brands grow together, the result is more than retail. It’s a curated, connected community.

credit: NEPI Rockcastle

LANDLORDS CAN DO THE HEAVY LIFTING TO HELP RETAILERS REACH THEIR CLIMATE GOALS

While Central and Eastern Europe are experiencing rapid economic growth, the energy transition is still in its infancy. NEPI Rockcastle, the region’s retail real estate leader, is taking unprecedented steps to meet nearly half of its electricity needs via solar power by 2026. With a €110 million investment program stretching from Romania to Poland, the company is not only supporting the sustainability of its tenants but is also reshaping the CEE energy landscape itself. In a sector in which climate targets often lag behind, NEPI Rockcastle is proving that green retail is not only possible but also profitable.

credit: Fiba

“WHEN TENANTS THRIVE, ASSETS GROW”

In an era in which consumer expectations are evolving faster than ever, Fiba Commercial Properties is reimagining retail spaces as dynamic ecosystems of experience, technology, and tenant success. In his exclusive ACROSS Magazine statement, CEO Yurdaer Kahraman outlines a bold vision, from Star Mall’s immersive gastronomy zones in China to AI-powered platforms in Turkey, proving that when tenants thrive, assets don’t just grow, they transform.