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British lingerie brand Lounge opens first store in London

After a few pop-up stores in London and Berlin, the opening of the first physical store will now follow later this year.

It all started in the lounge in 2015 by co-founding couple Dan and Mel to promote and define new beauty standards for women around the world, creating products that are sexy but also comfortable.

The store in London´s Westfield White City will be bright and inviting – customers should feel comfortable right away. The size range will be offered up to 40G/3XL – if a size is not available, it will be replenished within one day free of charge!

“Getting into physical retail has always been part of Lounge’s plan,” said founder and CEO Dan Marsden. “After Corona, this came with a question mark, but interestingly, demand for real-world experiences and shopping has come back stronger than ever. We’re very excited to change the way underwear is presented in retail and bring it into the 21st century.”