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Bally’s new shop concept celebrates its European premiere in Zurich

Bally combines the alpine heritage of its DNA with a feel-good oasis of a designer flat and shows the newly designed brand identity for the first time in Europe at Bahnhofstrasse 20 in Zurich. The company celebrated the world premiere in April in its New York flagship store.

The newly opened flagship of the brand is a mix of historical and modern components on 350 sq m. The concept combines vintage furniture with functional, clear, typically Swiss design elements in timeless elegance.

Bally was founded in Switzerland in 1851 by Carl Franz Bally and is one of the oldest luxury brands in the world. The expert manufacture of shoes is firmly anchored in their DNA. 240 different, handcrafted techniques are required to complete a “Scribe” model, designed in 1951 to celebrate the company’s 100th anniversary. Bally stands for timeless tradition – and for the conviction that quality speaks for itself.


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