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ACROSS

November 16, 2022

Credit: AVER10

OXYGEN INDOOR ACTIVITY PARKS EXTENDS PORTFOLIO WITH REDKANGAROO ACQUISITION

The UK’s first choice indoor family activity brand, Oxygen, has announced the acquisition of regional trampoline operator, RedKangaroo. Oxygen will continue to operate RedKangaroo’s sites in Reading, Nottingham and Coventry, UK under the RK brand with the view to integrating them into the Oxygen brand in the months ahead.

Credit: London Designer Outlet

CARVELA AND THE COSMETICS COMPANY STORE JOIN LONDON DESIGNER OUTLET

London Designer Outlet (LDO) has announced two new high-profile deals, with Carvela and The Cosmetics Company Store taking 155 sq m and 128 sq m of space respectively. The new stores will strengthen the womenswear and beauty offer at London’s leading fashion and lifestyle outlet destination, an offering that has recently been reinforced through lettings and expansions by world-renowned brands such as Nike, Adidas, Tommy Hilfiger and Calvin Klein.

Credit: Sierra Germany

SHOPPING EXPERIENCES THAT ONLINE RETAILERS CANNOT OFFER: FOR THE SECOND TIME, ALEXA IS BRINGING DIRECT BRANDS TO THE CENTER WITH BRANDS FOR YOU

After last year’s huge success, the second trade fair for D2C brands will take place from November 14th until December 10th, 2022, at Berlin’s ALEXA shopping and leisure center. 12 Direct Brands will present their products offline at ALEXA. A shopping experience for all the senses that even the best online store cannot offer will be created in the innovatively designed showroom with the help of art installations and a lounge area, food tastings and cosmetics workshops. A win-win-win for the brands, the customers and for ALEXA.

credit: MAPIC

Designer Outlets – Best Practice in Flexibility

While the pandemic inevitably slowed the growth of the outlet market last year, most centers are performing surprisingly well, as a report by Ken Gunn Consulting for MAPIC also notes. The industry is proving that experience and flexibility are key to a successful retail formula. As a result, key players, in particular, are confident that the current challenges can be overcome.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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