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ACROSS

April 24, 2017

Swiss Uniqueness

The Freo Group is responsible for the Mall of Switzerland’s project development and marketing. In an interview with ACROSS, Nikolas Löhr, Director of Retail Marketing, explained what makes the shopping center special with respect to its leisure facilities.

FOUR MORE FOR THE LEXICON BRACKNELL

More top names have been added to the list of retail and casual dining brands at The Lexicon Bracknell, the £240 million retail and leisure development in Berkshire, UK.

Paradigm Shift in City Centers

Online retail is increasingly shaking up tenant mixes in Europe’s cities. The bricks-and-mortar trade is desperately seeking innovative concepts.

Security monitoring included

Hardware, software, analysis—the holistic “smart tracking” solutions developed by the Digital Retail experts at Umdasch Shopfitting provide extensive information about customer behavior in shopping malls and stores.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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