Credit: Unibail-Rodamco-Westfield
Credit: Unibail-Rodamco-Westfield

UNIBAIL-RODAMCO-WESTFIELD ADDS TO THE BRAND MIX IN THE PREMIUM FASHION SEGMENT OF WESTFIELD HAMBURG-ÜBERSEEQUARTIER, GERMANY

The project developer and investor of Westfield Hamburg-Überseequartier in Hamburg’s HafenCity, URW, continues to work on differentiating the variety of brands in the Premium Loop in the vicinity of the Breuninger Department Store. With BOSS and GANT, the brand mix in the premium fashion segment continues to take shape.

The global fashion and lifestyle company HUGO BOSS will open a BOSS store on the ground floor of Westfield Hamburg-Überseequartier. GANT is also implementing its latest shop concept on 180 sq m of rental area. In developing it, the company aimed for an approach that combines functionality with high-quality materials, playful colors, and a modern twist on mid-century design.

Constantin Wiesmann, Director of Leasing Austria & Germany at URW, says: “The Premium Loop in the direct vicinity of the Breuninger Department Store is highly relevant for the profile of Westfield Hamburg Überseequartier. We bring together a wide variety of international premium brands that will create something distinctive in our range. We are therefore very pleased to now be able to announce the collaborations with these renowned and highly coveted brands.”

Westfield Hamburg-Überseequartier: urban regeneration

In Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts, and more than 40 gastronomy units are closely coordinated with a total of 579 apartments, offices for 4,000 workplaces, three hotels, and a cruise ship terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines, and various mobility services.

The mixed-use project comprises a total area of 419,000 sq m and will be executed by Unibail-Rodamco Westfield until spring 2024 with an investment of over one billion euros.

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