The Liverpool ONE pop-up is designed with the brand’s enthusiasts in mind. The space has been created for the community to come together to discover, shop and engage with the brand. Collaborating with local running clubs and groups including 2-Step Collective, Dockside Runners and Laces Out Studio, On will run a series of events in the pop-up space, including group runs, yoga, movement classes, coffee clubs, and live DJ performances featuring talent from local music station, Svara Radio.
‘The Monster Den’ takes its name from On’s Cloudmonster shoe, with the pop-up spotlighting the innovatively designed product that aims to deliver maximum comfort and style, without sacrificing performance. The Liverpool ONE space allows customers to learn about On’s cutting-edge technology and try on exclusive performance running shoes such as the Cloudsurfer, the Cloudgo, the Cloudrunner and the Cloudstratus, as well as a selection of SS23 apparel.
“We are so proud to have welcomed On for its first-ever pop-up outside of London. As a brand, On aligns with, and speaks to, Liverpool ONE and our visitors perfectly, sporting not only a reputation for innovation, but a keen dedication to engage with the community. It has been great to see Liverpool ONE’s visitors enthusiastically welcome the pop-up already, and we feel confident that this success will continue over the next few weeks”, says Rob Deacon, Senior Asset Manager at Grosvenor.
“It is so exciting for The Monster Den to have launched at Liverpool ONE this weekend, and we can’t wait to connect with the Liverpool community, where we have such an enthusiastic fanbase”, added Lauren Wilks, Marketing Lead for On UK & Ireland. “Imagined as a concept store meets community hub, ‘The Monster Den’ is designed to be a unique, playful space, and together with Liverpool ONE, we’re delighted to have been able to bring this to life.”