SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

Thirteen gold awards were announced. Major winners included Apsys Polska with an impressive haul of bronze, silver and gold awards across centres including Manufaktura, Posnania and Galeria Katowicka.

South African malls proved to be at the top of their game with eight awards, with Gateway, Theatre of Shopping and Sandton gaining multiple trophies.

Rødovre Centrum in Copenhagen, with a record number of entries, managed to convert the majority into prize winning accolades.

The ‘Best of the Best’ winner – with the top score across 20 global judges – was awarded to a small scale project in Portugal – ‘Silent Hour’ at Alegro Setubal where the entire center was transformed to cater for SEND customers. This also scooped the award for Innovation, and best use of a small budget.

Probably the most emotional moment was the announcement of a special “Inspiration” Award for Nikolsky – Budhouse’s new development in Kharkiv, Ukraine, which launched on the eve of the Russian invasion only to be hit in a targeted missile attack. Solal Ambassador Chris Igwe highlighted how one of the most moving moments in the earlier Solal Marketing Conference was when Marketing Director, Dmytro Bushmakin’s video presentation was met with shock and stunned silence by the industry audience. “Without a doubt this was the most moving and powerful moment of the successful Solal Awards Marketing Conference in Warsaw,” he said.

The marketing conference and gala marks the first live event for the newly-relaunched Solal Awards. 

Agnieszka Tomczak-Tuzińska, Marketing Director at Apsys Polska said: “The Solal Awards and the conference are not just about recognizing great work – they’re an incredible opportunity to exchange experiences, understand the specifics of different markets, and take inspiration from outstanding practices across the world. But just as importantly, it’s about real-life connection – meeting face-to face, building new relationships and expanding our horizons beyond our daily work. That mix of knowledge-sharing and genuine human connection is what makes Solal Awards truly special.”

Anita Stampfl, of AniSta & Partners and also part of the Solal planning team, added: “For over half a decade we haven’t had the opportunity to share and celebrate the best of our industry. The combination of an educational event culminating in a high-energy gala celebration was such an uplifting moment for us. Marketing teams were finally able to get together, network and learn what’s new and great in retail marketing.”

The enthusiasm among marketing and centre management teams to participate in the awards was picked up by industry sponsors who lined up to support the event. Companies such as VISA and Multidekor led a diverse range of blue-chip partners, with HBB Centermanagement, MK Illumination, Emplate, GroupM and ESPT adding their backing. 

HBB Centermanagement CEO Andre Stromeyer added: “We were delighted to play a part in the awards – the gala totally re-invented the traditional way an awards evening runs – much more in line with the Gen-Z audiences we are all chasing. I’m not surprised it was totally sold-out”.

As a final note, Solal Chair and MD Of AL Marketing Alan Thornton added, “After last night’s success we want to keep up the momentum so our attention is now turning to the 2026 award and how we can make the Solals even bigger and better.”

FINALISTS AND WINNERS

Puerto Venecia

CENTER OPENINGS & REFURBISHMENT

El Mirador,  SPAIN

Food Fyrtel Grand Opening,  POLAND

La Vaguada

La Vaguada Refurbishment, SPAIN

Luton Point

Rebranding The Mall to Luton Point, UNITED KINGDOM

Refurbishment Zenia Boulevard, SPAIN

PR CAMPAIGNS + OVERCOMING ADVERSITY

Arena Center

Guerilla Fashion Show, CROATIA

Focus Park

#Rybniczanie – Focus Park focuses on brewery!, POLAND

Kua-Zulu Natal Floods, SOUTH AFRICA

Wijnegem Shopping Center

Wijnegem Musical, BELGIUM

B2B / BRAND & TENANT PARTNERSHIPS

Bahía Sur

Bahía Sound, the music festival of Bahía Sur, SPAIN

Apsys Polska

Better2gether Program, POLAND

Alegro Montijo

Book Booth, PORTUGAL

FÜNF HÖFE x Film Festival Munich: A Real Blockbuster, GERMANY

CityQuartier FÜNF HÖFE

FÜNF HÖFE goes InsideOut, GERMANY

Sandton City

NEPI ROCKCASTLE

Driving Partnership Engagement – NEPI Rockcastle’s Retailers Day, ROMANIA

October’s Very Own at Scarborough Town Centre, CANADA

Power of Drama, DENMARK

Vialia Estación de Vigo

Vialia Bingo, SPAIN

Wijnegem Shopping Center

Wijnegem Shopping Center x The Masked Singer partnership, BELGIUM

Rødovre Centrum

Zoogether, DENMARK

LA VIE Guarda

Be a successful entrepreneur, PORTUGAL

EMERGING TECHNOLOGY

NEPI Rockcastle

Custom-fit digital signage, BUCHAREST

Future Icons by AI, SOUTH AFRICA

See you at Eastgate, SOUTH AFRICA

Tarraco Experience, SPAIN

 Advanced Footfall Intelligence, NETHERLANDS

The Forgotten Women: Engaging Gen Z Through, DENMARK

Esas Properties

Shopla, TURKIYE

Rødovre Centrum GOLD WINNER

Wish Game,  DENMARK

PLACEMAKING

DogBar in Galeria Katowicka, POLAND

Fosse Park

Vaisakhi & Diwali Festivities, UNITED KINGDOM

Posnania

Food Fyrtel, POLAND

Christmas Show – The Aladdin On Ice, PORTUGAL

Alegro Montijo

Magical Lift, PORTUGAL

Costa Del Croydon, UNITED KINGDOM

UBBO Shopping Resort

Shopping Resort, PORTUGAL

I Petali Shopping Gallery

Street Art In Gallery,  ITALY

STRATEGIC MARKETING

FIUMARA my shopping my fun

Origames, ITALY

Manufaktura SILVER WINNER

600 Łódź Project, POLAND

Dihlabeng Mall

Your Story is Our Story,  SOUTH AFRICA

Arena Centar

Arena Centar Zagreb “Five Senses”,  CROATIA

Sandton City SILVER WINNER

City of Icons, SOUTH AFRICA

Stern Center Lüdenscheid SILVER WINNER

I Like! The Social Studio, GERMANY

Rødovre Centrum SILVER WINNER

Ka-ching, DENMARK

Bonarka City Center SILVER WINNER

Shopping Emotions Factory – Made in Bonarka, POLAND

Diagonal Mar

“Un Mar de Charlas” – Podcast, SPAIN

Posnania SILVER WINNER

The Icon, POLAND

Rødovre Centrum SILVER WINNER

The Viking Sorceress – The Forgotten Women, DENMARK

CUSTOMER SERVICE

Apsys Polska

At Your Service program, POLAND

Promenada

Promenada Digital Art Space, POLAND

Silent Hour, PORTUGAL

Tavira Plaza

Food Waste,  PORTUGAL

TACTICAL MARKETING

Allee Center

Allee Club – Driving Sales & Footfall Through Digital Innovation,  HUNGARY

Fosse Park

Blue Light Card Members Day, UNITED KINGDOM

Bracknell Forest Festival – The Giants Return, UNITED KINGDOM

Celebrating the Year of the Dragon, CANADA

Esports Kings, ROMANIA & POLAND

Gateway, Theatre of Shopping

Gifting Concierge, SOUTH AFRICA

Sandton City

Iconic22 Collection, SOUTH AFRICA

Wijnegem Shopping Center

Lightopia, BELGIUM

Manufaktura on a plate, POLAND

Caledonia Park Designer Outlet

Never Grow Up, UNITED KINGDOM

Waasland Shopping

Waasland Shopping PlezierWINwinkelen, BELGIUM

Union Square

Santa’s Tartan Hoose, UNITED KINGDOM

Series of Love, POLAND

Spot Festival – The Longest Unofficial Festival, ROMANIA

The A-MAZE-ING MAZE Experience, SOUTH AFRICA

Los Arcos Shopping Centre, Bahía Sur Shopping Centre, El Faro Shopping Centre, Vallsur Shopping Centre, Habaneras Shopping Centre SILVER WINNER

 The Chocolate Factory, SPAIN

CORPORATE SOCIAL RESPONSIBILITY

 A Recycling Story, TURKEY

A Sock Story, PORTUGAL

Puerto Venecia

Circular Week, SPAIN

Maponya Mall Community Hub, SOUTH AFRICA

Amsterdamse Poort

Cultural Catwalk,  Amsterdam

Janki Centre

Feeling Good in Green, POLAND

Gran Shopping Mongolfiera

Frog Academy, ITALY

Go Green, PORTUGAL

Handpicked City Farm, SOUTH AFRICA

Kenilworth Centre, Maponya Mall, Horizon Centre, Mall of the South, Centurion Mall

Happiness is our Heritage, SOUTH AFRICA

Hero in me, DENMARK

Rødovre Centrum

Hey Boob, DENMARK

Mall of The South

 #Holler, SOUTH AFRICA

Churchill Square

HuMAN, UNITED KINGDOM

It’s Not Goodbye, It’s Wear You Later, ROMANIA

Forum Schwanthalerhöhe

Kunst- und Kulturtage Westend, GERMANY

NHOOD SERVICES

“No Es Tan Raro” (It’s Not That Unusual), SPAIN

On the Road Again, DENMARK

Passing the baton across generations.  The first neonatal ambulance container in Poland,  POLAND

Svicom SpA Società Benefit

Pit Stop Riders – Bicocca Village, ITALY

Power of Science, DENMARK

NEPI ROCKCASTLE

Shakespeare Dimensions, ROMANIA & POLAND

Shopping Resort, PORTUGAL

Churchill Square Shopping Centre SILVER WINNER

Tackling Food Waste, UNITED KINGDOM

The City is going Green, POLAND

Horizon Shopping Centre

Threads-Up Charity Store,  SOUTH AFRICA

Unmasking Strength: Superhero learners support mental health, SOUTH AFRICA

Walking the Talk: LDO and Solace Women’s Aid Commitment to Change, UNITED KINGDOM

Wish-mas,  DENMARK

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