Sephora is further expanding its European footprint. Its newest store, spanning around 230 sq m on the ground floor, was delivered with the support of CC Real in cooperation with the owner Hyprop Investments Limited at Zagreb’s City Center one East. It marks the global beauty retailer’s first store in Croatia.
“The arrival of Sephora represents a significant enhancement of the tenant mix at City Center one East and further strengthens the center’s positioning in the premium beauty and lifestyle segment,” said Neda Buljević Vlačić, Managing Director Croatia at CC Real.
Strong Opening Performance
According to the companies involved, the store delivered a strong start, with first-day sales exceeding expectations. The launch generated high footfall and increased dwell times across the center, underlining the brand’s drawing power.
The opening was supported by a VIP event, media coverage, and influencer engagement, including national TV exposure, helping to boost awareness of Sephora’s market entry.
Strategic Boost for Tenant Mix and Footfall
From an asset management perspective, the addition of Sephora is expected to act as a key footfall driver and attract new customer segments. The brand strengthens the center’s positioning in the premium beauty segment and supports the ongoing evolution of the retail mix.
With more than 2,700 stores in over 35 countries, Sephora is part of the LVMH Group and is considered one of the leading players in prestige beauty.
CC Real’s Ongoing Portfolio Development
The opening reflects CC Real’s broader strategy to enhance retail destinations across Central and South-Eastern Europe by integrating strong international brands.
The company has developed and manages multiple retail assets in Croatia, including the City Center one locations in Zagreb and Split, and continues to focus on long-term value creation through active asset and leasing management.
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