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Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

The retail and hotel asset classes are both geared towards the consumer, clearly benefit from tourism and are impacted by the “luxury vs. budget” polarization trend. Six months ago, Union Investment therefore decided to bring together its retail and hotel investment teams by establishing an Investment Management Operational department. The Hamburg-based investment and asset management company is targeting synergies and opportunities for its portfolio in the two property categories and considering acquisitions. Andreas Löcher, Head of Investment Management Operational, and Roman Müller, Head of Investment Management Retail, discuss the megatrends affecting both asset classes, highlight other similarities and identify locations of particular interest.

Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

It is beneficial for real estate developers, investors, retailers and hoteliers alike to explore the potential for collaboration between the retail and hotel sectors, explains Lars Jähnichen, CEO of IPH Group. Some players have already shown how one can benefit from the growth of the other. “Das Gerber” in Stuttgart is an excellent example of the successful revitalization of a former single-use shopping center in the midst of ongoing operations. Today, it features 11 different types of use under one roof – including a hotel.

The retail and hotel asset classes are both geared towards the consumer, clearly benefit from tourism and are impacted by the “luxury vs. budget” polarization trend. Six months ago, Union Investment therefore decided to bring together its retail and hotel investment teams by establishing an Investment Management Operational department. The Hamburg-based investment and asset management company is targeting synergies and opportunities for its portfolio in the two property categories and considering acquisitions. Andreas Löcher, Head of Investment Management Operational, and Roman Müller, Head of Investment Management Retail, discuss the megatrends affecting both asset classes, highlight other similarities and identify locations of particular interest.

Kintyre has acquired the Kant Center in Berlin Charlottenburg together with its long-standing partner TPG Angelo Gordon. The property was acquired by Credit Suisse Real Estate Fund International as part of an asset deal initiated by CBRE.

Sonae Sierra avoided €22 million in operating costs during 2023 by implementing a wide range of measures that improved eco-efficiency levels. According to the Economic Environmental and Social Report (EES Report) for 2023, the company has reduced its greenhouse gas (GHG) emissions by 88% since 2005, reduced its electricity consumption by 68% since 2002 and achieved a 41% reduction in water consumption since 2003. The firm’s waste recycling rate has significantly increased 255% since 2002, reaching 67% in 2023.

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, and Member of the ACROSS Advisory Board, NIVY Center (Bratislava), Merlata Bloom (Milano), and Norblin Factory (Warsaw) are one of the many outstanding placemaking projects that drive the industry forward.

Ten years ago almost on the day, Time Out Market Lisbon opened its doors to the public as the world’s first editorially-curated food and cultural market. It was the culmination of an idea from Time Out Lisbon’s editors to bring their ‘best of the city’ ethos to life and together under one roof: a curated mix of the best chefs, restaurateurs, drinks and cultural experiences. To date, Time Out Market Lisbon — a highlight of the first ACROSS Study Tour in 2023 — has welcomed over 35 million guests, making it one of Portugal’s most popular destinations and sparking a global foodie phenomenon with currently eight Time Out Markets around the world spread across four continents.

NEPI Rockcastle achieved a 12.7% uplift in net operating income (NOI) to 135 million euros in the first quarter (Q1) of 2024 versus Q1 2023. On a like-for-like (LFL) basis NOI was up 9.4%. This solid growth was driven by higher base rents and tenant turnover as well as tight management of operating costs across its retail property portfolio, the largest in Central and Eastern Europe, reveals NEPI Rockcastle in its latest Q1 2024 business update.

The gateway to Bratislava’s rapidly expanding downtown has seen outstanding levels of interest: 135 of the 650 residences have already been sold in the pre-sale phase. JTRE’s new Downtown Yards project aims to combine the city’s contemporary cosmopolitan atmosphere with the Nivy area’s tranquil atmosphere. This modern mixed-use ‘sustainable city’ neighbourhood is under construction, and great initial market launch prices for new homes are available right now.

Kaufland operates more than 1,500 large supermarkets in eight European countries. Whether in Poland, Romania, the Czech Republic, Slovakia, Bulgaria, Croatia, the Republic of Moldova or Germany – the stores have not only impressed customers, but also the real estate industry time and time again. At the 19th SEE Real Estate Awards in Bucharest, Kaufland was also recognized for its successful work and ongoing European expansion.

Contrary to what was announced in October 2023, the French luxury department store Galeries Lafayette will now close its only location in Germany earlier, at the end of July 2024.

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.