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City Outlet Geislingen, Germany. /// credit: ROS Retail Outlet Shopping

City Outlet Geislingen Is Expanding

City Outlet Geislingen with over 40 home, fashion & lifestyle brands in 25 stores is being expanded to include four new stores. Construction work will begin in July 2024 and the opening is planned for late summer 2025.

credit: umdasch The Store Makers

MODERN AIRPORTS ARE BUILT AROUND THE RETAIL OFFERING

The ultimate goal is for travelers to be able to spend their stay as pleasantly and individually as possible. As a result of this prioritization, airports are increasingly becoming destinations themselves, says Michael Ripfl. Ripfl has been working for umdasch The Store Makers in the field of travel retail, for three decades and has recently developed concepts for some of the largest and most innovative airports in the Middle East. In an interview with ACROSS, he elaborates on the lessons learned from the pandemic, current trends, why retail is shaping the design of modern airports, and what the shopping industry can learn from travel retail.

Credit: MCARTHURGLEN/DANIEL BOINTNER

DESIGNER OUTLET PARNDORF: SUMMER TIME IS SALES TIME

Parndorf is a great example of how tourism is increasingly linked to shopping. This summer, Designer Outlet Parndorf will again come up with special campaigns and attractions to create a special summer vacation feeling for the whole family. Mario Schwann, General Manager of Designer Outlet Parndorf, expects the record year 2023 to be outperformed again, with strong tourism figures from Austria, cross borders and the EU contributing to this – Non-EU-tourism performance is also showing a positive trend.

credit: Kaufland

REVITALIZATION: HOW KAUFLAND IS DEVELOPING A MARKET HALL INTO THE NEW TOURISM MAGNET OF SOFIA

Kaufland is continuing its expansion tour in Europe. Revitalizations are playing an increasingly central role in this. The integration of existing retail locations and modernization has recently increased compared to the construction of new buildings. Furthermore, the latest example in Sofia shows the role that the interaction between tourism and retail can play for a location. With the revitalization of the Central Market Hall in Sofia, Kaufland is not only reviving an architecturally unique location but also a tourist magnet.

credit: Airpaq, ACROSS

Airpaq — Upcycling Meets Design

The Cologne-based startup pursues the mission of offering durable and high-quality upcycled products made from car parts at a fair price, with the entire value creation process being geared towards sustainability.

Designer Outlet Algarve’s new plaza in the centre extension is expected to open in summer 2025. /// credit: ROS Retail Outlet Shopping

Designer Outlet Algarve’s Premium Outlet Village Expansion Begins

Designer Outlet Algarve, the premium outlet village for the south of Portugal and Spain, kicks off construction for its center extension. By the summer of 2025, up to 25 new stores will open on an additional 4,000 sq m of gross lettable area, creating around 150 jobs.

Avion Shopping extension design, Umeå, Sweden. /// credit: Ingka Centres

Avion Shopping Center In Sweden Is Undergoing A Major Expansion

Since opening in 2016, Avion has grown to become one of northern Sweden’s most popular destinations for retail, leisure, and food experiences. Now, the next step is being taken when Ingka Centres begins the first phase of the expansion of Avion Shopping. As Umeå grows, the meeting place will be expanded by 12,000 sqm with the goal of continuing to be a vibrant local meeting place with positive experiences in focus. The project is estimated to cost approximately 31 million euros and will be completed in autumn 2025.

credit: Shutterstock

European Consumer Sentiment Has Stabilized

Between last quarter and now, consumer sentiment has turned in a more positive direction, even though most consumers continued to report having mixed feelings about the economy, reveals the latest study by McKinsey´s ConsumerWise branch.

credit: Pragma Consulting

Creating Unique Experiences To Boost Footfall

Many retail locations around the world continue to struggle to achieve footfall levels anything close to pre-pandemic levels. In London, for example, major tourist and worker locations, such as King’s Cross and Covent Garden, saw visitor numbers decrease 40-60% in 2023 relative to 2019 volumes, according to mobile tracking data, shares Pragma Consulting in its latest analysis.

Board (left); Arrazuna one of 11 new dining concepts at One&Only One Za’abeel’s The Link in Dubai (right). /// credit: Azzaruna, Will Odwarka

Hotels – More Than Meets The Eye!

In the ever-evolving hotel industry, there is one category that really stands out – hotels, explains Will Odwarka, Founder and CEO of Dubai-based Heartatwork Hospitality Consulting. The hotel landscape is changing on a global scale as hotels seek to attract and cater to a more diverse and international clientele with their F&B and retail offerings. It is a fact: Hotels, gastronomy, and retail go together.

credit: Citycon

Key Factors Driving Quality At Shopping Centers

Why do we visit shopping centers? Is it merely for shopping, or are we seeking entertainment, a place to meet, or perhaps all of these experiences combined? Despite the diverse reasons that draw us to shopping centers, one expectation remains consistent across all visits: the demand for quality.

Ortaç Özortaç is Partner at WECONSULT. /// credit: WECONSULT

THE ECONOMIC SITUATION IN TURKEY AND ITS IMPACT ON SHOPPING MALLS

Shopping malls developed recently in Turkey are typically designed for shopping, dining, entertainment, and sometimes cultural events. Since the early 2000s, the rapid increase in shopping malls has made them a significant factor in the national retail sector. Despite the country’s economic difficulties, the industry is vital.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

credit: Zimpfer_Photography, MK Illumination

Synergies Between Retail And Hospitality: Exploring Shopping Tourism And The Rise Of Retailtainment

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

credit: ACROSS

ACROSS Retail Talk: “Retail And The Hotel Industry” – A Possible Win-Win-Win Situation For Investors, Developers, And Hoteliers

“Development in the future can only be a win-win-win situation, if you can tighten the building, and make it more profitable on the space per sq m” – Making use of the available space as efficiently as possible is one of the key components of a successful retail-hotel synergy. The latest ACROSS Retail Talk, “Retail and the Hotel industry” sheds light on the relationship between Retail and Hotel, and how they might profit from each other, with the high-caliber panel concluding: Combining the retail and hotel sectors works best if the market and demand for it is clear, and if the best possible partners are sought out, especially on a local level.

Credit: Bicester Village/Hammerson

Hotels play an important role in positioning outlet destinations

Tourism and shopping belong together – this is most visible within the outlet industry. Many outlet centers are located in leading tourist zones and traditionally work together with the tourism authorities. Outlets and tourist destinations understand and present themselves as a unit. This means that the outlet industry is one step ahead of the shopping center industry, but there is still a lot of potential here, since 10% of the European outlet centers have hotels at their sites.

Lars Jähnichen, CEO of IPH Group (left); "Das Gerber" center in Stuttgart (right) /// credit: IPH Centermanagement GmbH

Retail And Hospitality: Forced Partnership Or True Synergy?

It is beneficial for real estate developers, investors, retailers and hoteliers alike to explore the potential for collaboration between the retail and hotel sectors, explains Lars Jähnichen, CEO of IPH Group. Some players have already shown how one can benefit from the growth of the other. “Das Gerber” in Stuttgart is an excellent example of the successful revitalization of a former single-use shopping center in the midst of ongoing operations. Today, it features 11 different types of use under one roof – including a hotel.

at ECE Work & Live (left), and Altmarkt-Galerie in Dresda, Germany (right). /// credit: ECE

Shopping Centers & Hotels: Experience As A Common Guiding Principle

Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

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