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Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

SmartGifty is a web-based gift card management solution for shopping centers and retailers. Through the solution companies can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. MASS is a prominent Slovenian client of SmartGifty. By implementing the solution the shoe retailer gained growth especially in its online channel.

PIER 14 stands for fashion, lifestyle and culinary delights on the Baltic coast. The concept store brand offers guests an experience that goes far beyond ordinary shopping and dining. Previously, their concept store in Zinnowitz was named Store of the Year in 2015 and 2018 (Fashion category) by the German Retail Association. Now, the brand has won its Store of the Year Award for the third time, awarding the “Strandterasse” (beach terrace) in Ahlbeck, Germany in the concept store category.

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.

Over the past twelve months, there has been significant progress toward sustainability in the European shopping center landscape. According to the latest RegioData analysis, a clear trend has emerged: an increase in environmental certifications and a decline in non-certified buildings. This not only highlights the transformation in the construction industry but also underscores the growing importance of ecological standards.

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

Designed by Medusa Group and developed by Echo Investment Group and Archicom, the mixed-use development Fuzja (Fusion) in Łódź, Poland, is an outstanding project that has most recently won the prestigious MIPIM Award for Best Urban Regeneration Project, as well as its Special Jury Award for the revitalization of a former factory area.

Retail real estate is facing far-reaching changes. Which concepts will make locations future-proof? Which strategies prevent vacancies? And how can a smart tenant mix ensure long-term success? The exciting Retail PIN forum at this year’s Retail Real Estate Congress 2025 (HIK) in Berlin will provide answers to all these questions.

Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift card purchases and redemptions, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns, which can then be used to optimize sales strategies and drive business growth.

Westfield Hamburg-Überseequartier continues to set standards in the retail sector by combining a differentiated selection of flagship stores from major international and national brands with more local, individual concepts. In combination with a wide range of food&beverage, entertainment and cultural offerings, this will create a new shopping and lifestyle destination that is unique in northern Germany and offers exceptional experiences for both the local community and all visitors.

Traversing the Jewish Town of Prague, and connecting Old Town Square with Čechův Bridge, shopping destination Pařížská Street is lined with stately townhouses whose façades combine historicist features with the decorative detail of Art Nouveau. The high street just recently welcomed five new luxury stores, and 2025 is expected to be a record year in this regard.

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

“Westfield Hamburg-Überseequartier could emerge as a refreshing beacon of culinary innovation and diversity”, states Will Odwarka, F&B-expert, founder and CEO of Heartatwork Hospitality Consulting and member of the ACROSS Advisory Board. He takes a close look at the recently announced differentiation of the F&B offering at Hamburg’s new shopping destination. With this diverse concept he is positive that Hamburg will be able to show the power of food to cultivate community spirit.