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NIQ Geomarketing study: European retail in 2024 and 2025

The share of private consumption allocated to retail – rather than savings, services, or leisure – continues to decline across the European Union. In 2024, this trend persisted for the third consecutive year, with EU citizens spending just 32.6 percent of their disposable income in retail. Croatia recorded the highest share, with nearly every second euro spent in retail. These insights come from a new, free study published today by NIQ Geomarketing, offering a comprehensive overview of retail trends across Europe.

credit: SES

Strong Partnerships require a Paradigm Shift in Thinking

The world of retail real estate is revolving faster than ever before: Consumer behavior is changing rapidly, brands are disappearing overnight, and digitalization and shifting values are forcing us to rethink the way we do things. In order to survive, you need more than just square footage; you need a deep understanding of retailers, customers, and social developments. That is why Spar and SES are committed to building genuine partnerships – on an equal footing, with flexibility, innovative strength, and shared responsibility for success.

credit: Ingka Centres

The Power of Collaboration

In a world that’s becoming increasingly digital Ingka Centres believes the future lies in real-world connection. Through a bold mix of play, purpose, and partnership, Ingka Centres is transforming retail destinations into inclusive, experience-driven Meeting Places.

credit: SmartGifty

When Shopping Becomes an Experience: Smart Retail Destinations

Retail and tourism are merging, as malls transform into destinations where visitors seek experiences, not just products. From Dubai Mall to Mall of America, the world’s shopping centers are reinventing themselves with entertainment, digital services, and personalized journeys. With innovations like SmartGifty, even regional players such as BTC City Ljubljana are proving how digital gift cards, loyalty programs, and smart platforms can turn retail hubs into tourist magnets. The future of shopping is experiential, digital, and sustainable. And it’s already here.

credit: Mitja Kobal/CC Real

CC REAL: FROM A CONSTRUCTION SITE CONTAINER IN ZAGREB TO AN INTERNATIONAL PLAYER IN RETAIL REAL ESTATE

The Vienna-based company CC Real is today among the most significant, albeit so far relatively low-profile, players in the European retail real estate market. In an interview with ACROSS, founders Fabian Kaufmann and Sven Vorih, describe the journey from their beginnings in Croatia to their current expansion strategies in Europe and Australia. The discussion covers experiences in times of crisis, strategic partnerships, refurbishment successes, and the question of why CC Real still firmly believes in the future of retail.

credit: ECE

„CHANGE IS IN OUR DNA”

Innovation and the safeguarding of future success require conviction and values – ECE celebrates its 60th anniversary in 2025. This is more than just an anniversary: It is a commitment to continuous change and responsible business practices. ECE Marketplaces CEO Joanna Fisher, who has been with the company for nearly three decades, discusses the power of putting values into practice, her own journey from a working student to a top manager, and how true innovation can only be achieved through integrity and clarity.

CEO PERSPECTIVES 2025: WHEN THE TENANT THRIVERS, THE ASSET FLIES

“When the tenant thrives, the asset survives” is an old saying in retail real estate leasing management. But survival is only the baseline – the ambition must go further. Not just to “survive” – the asset should “fly.” But what will it take in 2025 for an asset to take off? For this cover story, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.

credit:KiK

KiK may close One-Sixth of its location across Germany

KiK is set to close up to 400 of almost 2,400 locations in Germany, following reviews that mapped out the economically underperforming areas. However, existing markets abroad and domestically will continue receiving investments.

credit: Catrin-Anja Eichinger, CBRE

Closure of Le Big TamTam Marks Setback for Hanseviertel’s Culinary Revival

After just 15 months, the optimistic venture of Le Big TamTam in the Hanseviertel Hamburg, Germany, has come to an abrupt halt. The food court, launched in July 2024 with the promise of transforming a neglected basement rotunda into a vibrant gastronomic destination, is now closed, at least temporarily, as the management reassesses the concept.

credit: smart gifty

The surprising history of shopping malls: From ancient Rome to today

In an age where creativity meets technology, fresh perspectives matter more than ever. This article, written by Smart Gifty, offers unique insights and a sharp take on the topic – blending originality with a modern voice that keeps readers engaged from the first line.

credit: metrocentre

URBAN OUTFITTERS LANDS AT METROCENTRE FOLLOWING SUCCESSFUL SUMMER PERIOD

Urban Outfitters has opened a new 745 sq m store in Metrocentre’s Red Mall, joining Zara, Mango, and Stradivarius after a record-breaking summer for fashion sales. The latest addition reinforces the centre’s status as the North East’s go-to destination for global brands.

Giles Membrey, Managing Director of Rioja Estates (left), Grantham Designer Outlet Village (right) /// credit: Rioja Estates

Grantham Designer Outlet Village gains momentum ahead of planned opening in 2028

With a growing list of premium brands already in legal discussions, Grantham Designer Outlet Village continues to gather momentum ahead of its scheduled opening in 2028. The 164 million Euro project, led by outlet specialists Rioja Estates and its partner, Buckminster Estates, will be located on a new purpose-built junction directly off the A1, the third busiest road in the UK. With 750 m of frontage to the A1 it will be directly visible to more than 17 million passing vehicles every year making it one of the best outlet locations in the UK.

The Final Chapter of the European Shopping Places Trust: A Legacy of Education, Research, and Empowerment

In 2025, after more than a quarter of a century of dedicated service to Europe’s retail real estate community, the European Shopping Places Trust (ESPT) will close its books. For the professionals, students, researchers, and industry leaders touched by its work, this moment is less an ending than a milestone. This is a chance to reflect on what has been achieved and the legacy that will endure.

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Competitive Socializing – A New Catalyst for Malls and Mixed-Use Destinations

Retail is reinventing itself – one game at a time. As the mega-multiplex era fades and streaming dominates screens, malls and mixed-use destinations are turning to competitive socializing. Mini-golf with cocktails, high-tech darts, F1 simulators, and bowling-meets-karaoke mash-ups are the new anchors of experience. More than just entertainment, these hybrid venues are reshaping consumer journeys, driving footfall, and transforming retail spaces into cultural playgrounds as Will Odwarka explains in his latest column for ACROSS.

Redevco appoints Séverine Maumy as Head of Asset & Transaction Management

Redevco has named Séverine Maumy as its new Head of Asset & Transaction Management, bringing more than two decades of pan-European real estate expertise to the role. Joining the company’s Leadership Team and Investment Committee, Maumy’s appointment underscores Redevco’s focus on strengthening its capabilities and talent as it scales its business. She will report directly to CEO Neil Slater.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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