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NO ROOM FOR MEDIOCRITY: HOW RETAIL POLARIZATION IS RESHAPING THE SHOPPING LANDSCAPE

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

credit: Portland Design

Paddy Gamble Joins Portland as Head of Data & Analytics.

Portland Design announced that Paddy Gamble has joined the team as Head of Data & Analytics, a key new role that marks a significant step forward in the firm’s ambition to deepen its data-driven placemaking capabilities.

credit: Takko Fashion

TAKKO FASHION: “WE DELIVER RELIABILITY FOR CUSTOMERS AND LANDLORDS”

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

credit: IPH/BBE

THE “MID-RANGE SEGMENT” AS SUCH IS NOT DYING – BUT “MEDIOCRITY” IS

Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

credit: SES

SES acquires ARKADIA retail park in Slovenia

SES Spar European Shopping Centres is expanding its footprint with the acquisition of ARKADIA retail park in Domžale near Slovenia’s capital Ljubljana. The purchase agreement was signed on 11 June 2025 and is subject to approval by the competition authority. With 19 shops and strong anchor tenants, ARKADIA becomes SES’s sixth location in Slovenia, further reinforcing its international growth strategy. The seller is the Generali Adriatic Value Fund I, managed by Generali Investments Slovenia.

credit: Scallier

Scallier Expands Its Organizational Structures in Poland

Scallier, a Poznan-based company operating in the commercial real estate sector in Poland and Romania, is expanding its management structures as part of its operations in the country. Since mid-April 2025, Rafał Langer has been leading the Property Management Department as Head of Property Management.

Rüdiger Dany, CEO of NEPI Rockcastle, is leaving his position in March 2026. /// credit: NEPI Rockcastle, Bellier

NEPI ROCKCASTLE CEO RÜDIGER DANY TO LEAVE COMPANY IN MARCH 2026

Rüdiger Dany, CEO of NEPI Rockcastle, the leading owner, operator and developer of shopping centers across Central and Eastern European markets and the third largest listed retail real estate company in Europe by value of assets, is leaving his position in March 2026.

credit: Shutterstock

Gen Z And Millennials Are Redefining The Global Wellness Market

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. McKinsey’s latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in wellness subcategories.

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Beyond Boundaries — THE GRASS IS GREENER ON THE OTHER SIDE!

Let’s take a quick glance beyond the borders of Europe, as many markets hold much more promise than we might think. As businesses contemplate the next steps in their growth strategies, the question arises: when will we see new store openings in countries like Iraq, vibrant dining establishments in Pakistan, and ventures marked with flags in Tanzania or Kenya? Furthermore, why do Bangladesh, India or Saudi Arabia often remain absent from many brands’ master development plans? After years spent in international development, attending countless business meetings and conferences, Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, presents a candid perspective on this matter: Our collective bias and judgment often deter us from exploring these promising markets.

credit: SES Spar European Shopping Centers, ACROSS

Place Of The Week — SILLPARK, Innsbruck, Austria

SILLPARK in Innsbruck, Austria, is undergoing an extensive modernization and redesign process. Owner and operator SES Spar European Shopping Centers is investing more than 30 million euros in the major “SILLPARK 3.0” project, which, along with a comprehensive architectural upgrade, will focus on the construction of an innovative health park in cooperation with Vinzenz Gruppe Service.

Gilbert Menassa, Global Head of Strategic Communications at MK Illumination (left), Angelo Bonello presenting TESSELLIS at Westfield London (right). /// credit: Charles Emerson, MK Illumination

MKXART DEBUTS IMMERSIVE PUBLIC ART TRAIL“HERE WE GLOW” AT WESTFIELD LONDON

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

Silvio Kirchmair, CEO of umdasch The Store Makers (left), "Kämmerei" in Düsseldorf, Germany (right). /// credit: umdasch The Store Makers, Art-Invest Real Estate

REDEFINING PLACEMAKING: INSIDE THE KÄMMEREI’S VIBRANT MIXED-USE CONCEPT

In “Kämmerei”, Düsseldorf has a prime example of how retail space can be combined with other concepts in a sustainable way. The former administration building is being carefully revitalized by umdasch The Store Makers to become modern mix of office, retail, restaurant and event space.

credit: shopreme, ACROSS

shopreme — The Scan And Go Solution

To quicken the checkout process for shoppers, shopreme’s Scan and Go helps customers scan products conveniently on their smartphone and pay directly in the app.

From left to right: Krzysztof Gaczorek, CEO of KG Group; Marek Koźmiński, Co-Founder of KG Group; Thomas Reichenauer, Co-Founder & Managing Director of ROS Retail Outlet Shopping; and Wojciech Pawłowski, Centre Manager of Designer Outlet Kraków. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Celebrates Grand Opening

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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