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at ECE Work & Live (left), and Altmarkt-Galerie in Dresda, Germany (right). /// credit: ECE

Shopping Centers & Hotels: Experience As A Common Guiding Principle

Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

Andreas Löcher, Head of Investment Management Operational (left), and Roman Müller (right), Head of Investment Management Retail at Union Investment. /// credit: Union Investment

Polarization is the trend of the moment: “We’re on the lookout for polarization winners”

The retail and hotel asset classes are both geared towards the consumer, clearly benefit from tourism and are impacted by the “luxury vs. budget” polarization trend. Six months ago, Union Investment therefore decided to bring together its retail and hotel investment teams by establishing an Investment Management Operational department. The Hamburg-based investment and asset management company is targeting synergies and opportunities for its portfolio in the two property categories and considering acquisitions. Andreas Löcher, Head of Investment Management Operational, and Roman Müller, Head of Investment Management Retail, discuss the megatrends affecting both asset classes, highlight other similarities and identify locations of particular interest.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

at ECE Work & Live (left), and Altmarkt-Galerie in Dresda, Germany (right). /// credit: ECE

Shopping Centers & Hotels: Experience As A Common Guiding Principle

Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

Lars Jähnichen, CEO of IPH Group (left); "Das Gerber" center in Stuttgart (right) /// credit: IPH Centermanagement GmbH

Retail And Hospitality: Forced Partnership Or True Synergy?

It is beneficial for real estate developers, investors, retailers and hoteliers alike to explore the potential for collaboration between the retail and hotel sectors, explains Lars Jähnichen, CEO of IPH Group. Some players have already shown how one can benefit from the growth of the other. “Das Gerber” in Stuttgart is an excellent example of the successful revitalization of a former single-use shopping center in the midst of ongoing operations. Today, it features 11 different types of use under one roof – including a hotel.

Credit: Bicester Village/Hammerson

Hotels play an important role in positioning outlet destinations

Tourism and shopping belong together – this is most visible within the outlet industry. Many outlet centers are located in leading tourist zones and traditionally work together with the tourism authorities. Outlets and tourist destinations understand and present themselves as a unit. This means that the outlet industry is one step ahead of the shopping center industry, but there is still a lot of potential here, since 10% of the European outlet centers have hotels at their sites.

credit: Zimpfer_Photography, MK Illumination

Synergies Between Retail And Hospitality: Exploring Shopping Tourism And The Rise Of Retailtainment

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

Andreas Löcher, Head of Investment Management Operational (left), and Roman Müller (right), Head of Investment Management Retail at Union Investment. /// credit: Union Investment

Polarization is the trend of the moment: “We’re on the lookout for polarization winners”

The retail and hotel asset classes are both geared towards the consumer, clearly benefit from tourism and are impacted by the “luxury vs. budget” polarization trend. Six months ago, Union Investment therefore decided to bring together its retail and hotel investment teams by establishing an Investment Management Operational department. The Hamburg-based investment and asset management company is targeting synergies and opportunities for its portfolio in the two property categories and considering acquisitions. Andreas Löcher, Head of Investment Management Operational, and Roman Müller, Head of Investment Management Retail, discuss the megatrends affecting both asset classes, highlight other similarities and identify locations of particular interest.

THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

credit: DCW/diversified communications

Digital Construction Week reveals highly anticipated Main Stage line-up

With Digital Construction Week (DCW) rapidly approaching, the event organisers have revealed a must-see programme for the Main Stage of this year’s show. The UK’s leading event for innovation and technology in the built environment takes place on 5-6 June at ExCeL London.

Could German retailers’ superior math be their secret weapon?

Unlike English retailers who focus on margin percentages, many German retailers prioritize profit per unit (Deckungsbeitrag), focusing on actual money earned rather than relative percentages. John Brenninkmeijer argues that to optimize assortment decision-making for a store, managers should consider the Dollar Contribution “Deckungsbeitrag” of products and the possible Opportunity Cost incurred when choosing one option over another.

Time Out Market Lisbon turns 10. /// credit: Joana Freitas

Time Out Market Lisbon Celebrates Its 10th Anniversary As The Group Prepares To Open Its 10th Market Later This Year

Ten years ago almost on the day, Time Out Market Lisbon opened its doors to the public as the world’s first editorially-curated food and cultural market. It was the culmination of an idea from Time Out Lisbon’s editors to bring their ‘best of the city’ ethos to life and together under one roof: a curated mix of the best chefs, restaurateurs, drinks and cultural experiences. To date, Time Out Market Lisbon — a highlight of the first ACROSS Study Tour in 2023 — has welcomed over 35 million guests, making it one of Portugal’s most popular destinations and sparking a global foodie phenomenon with currently eight Time Out Markets around the world spread across four continents.

Outstanding European Placemaking Project recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Galataport Istanbul — A Regeneration Story

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board, Galataport Istanbul is one of the many outstanding placemaking projects that drive the industry forward.

credit: JTRE

“MIXED-USE DEVELOPMENTS ARE KEY TO SUSTAINABLE PLACEMAKING AND URBAN DEVELOPMENT”

As an urban developer, JTRE is uniquely positioned in Slovakia due to its specialization in constructing whole city districts. JTRE is significantly changing the city of Bratislava. Recently, the company developed Eurovea, one of Europe’s largest mixed-use projects. ACROSS spoke to Pavel Pelikan, Deputy Chairman of the Board and Executive Director, about JTRE’s plans, recent developments, and ways of doing business.

credit: Eurovea

A CENTER LIKE EUROVEA STRENGTHENS THE COMMUNITY’S SENSE OF BELONGING

In 2023, Eurovea Shopping Center opened its doors. In Bratislava, Slovakia, a shopping center has been built to the latest standards as part of a district development. Since its opening, the large-scale project has kept all its promises and has been very popular. ACROSS spoke to the management of Eurovea about the first year of operation, its USP, and its meaning to the community. Eurovea shopping center shows that modern centers must serve people rather than just sell products.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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