Designer Outlets are increasingly becoming strong locations for market penetration in Poland and the positioning of international brands. Following the latest upgrades in Designer Outlet Warszawa and Designer Outlet Sosnowiec, the upcoming extension Designer Outlet Gdańsk positioned at the centre will serve as the perfect day-trip destination on the Baltic Coast, with an extension of 2,000 sq m of retail space, 14 additionally added shops and a new food court.
ROS Retail Outlet Shopping, the operator of Designer Outlet Warszawa, Designer Outlet Gdańsk, Designer Outlet Sosnowiec and the new development Designer Outlet Kraków, will be present at the Shopping Center Forum 2022, which will take place in Warsaw on the 21st and 22nd September. The Forum is the biggest meeting point for the shopping centre industry in Central Eastern Europe and attracts a large number of exhibiting companies and representatives of the sector every year.
The Austrian operator, with centres in Germany, Poland, Portugal, Hungary, Italy, Croatia and Spain, will present its current projects for the extension of Poland’s premium outlet centres and the new development at the SCF 2022.
Interest in Designer Outlets in Poland continues to grow
Recent investments, such as the expansion of Designer Outlet Warszawa, the modernisation of the leisure area and the enlargement of the car park at Designer Outlet Sosnowiec, have rapidly strengthened the position of the Designer Outlets in the Polish market. All three operating centres managed by ROS Retail Outlet Shopping have welcomed new tenants, and the new project in Kraków has attracted a great deal of interest.
“Designer Outlet centres are of interest to many recognized fashion and lifestyle brands from Italy, Germany, the United Kingdom and the United States, among others. This is because Polish locations are very well perceived by our international business partners thanks to their growing position, and it is here where they want to expand. An increasing number of brands are choosing us to enter the Polish market for the first time”, says Mireia Rodriguez Burguera Leasing Director at ROS Retail Outlet Shopping.
Designer Outlets’ steadily growing position is mainly influenced by the premium segment development strategy that has been consistently implemented. As a result of the retail and marketing activities undertaken following last year’s centre extension, Designer Outlet Warszawa is today Poland’s flagship outlet destination with a gross lettable area of 23,000 sq m and a unique mix of over 130 international and Polish designer, fashion and lifestyle brands. Both Designer Outlet Gdańsk and Designer Outlet Sosnowiec are following its footsteps.
“We have many plans for the development in the Polish market, which we will discuss during the meetings at the SCF 2022. One of the main topics will definitely be the extension of the Designer Outlet Gdańsk,” Rodriguez Burguera reveals.
Green light for the Designer Outlet Gdańsk extension
The extension plans for the Designer Outlet Gdańsk include a further 2,000 sq m, which will result in 14 additional stores and a new designer food court, positioning the centre as the perfect day-trip destination on the Baltic coast. The food court will accommodate up to 7 new national and international food concepts with a fresh and healthy F&B offer in a welcoming atmosphere inviting families and friends to meet, eat and relax.
Full completion of the extension is planned for autumn 2023. At the end of 2021, after the main entrance has been upgraded, Nike’s gross lettable area space almost doubled, thus becoming the largest store of the brand in the Tri-City region.
“Designer Outlet Gdańsk is the flagship outlet destination on the Polish coast. Aware of this, we are constantly expanding and diversifying our offer. Unfortunately, the existing space restrictions have not allowed the addition of new brands. If we want to remain an attractive shopping destination for our customers, we must meet their expectations and needs, as well as provide them with the most desired brands as well as a unique shopping experience. The expansion will certainly make this possible,” summarises Ireneusz Homa, the Center Manager at Designer Outlet Gdańsk, ROS Retail Outlet Shopping.