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The implications of Covid-19 and Brexit on generations Y and Z-S behavior, and how can city hotels in the United Kingdom react: business travel market outlook

The pandemic disrupted businesses across the globe and the hospitality industry is among the hardest hit. This study investigates the impacts of COVID-19 and Brexit in hospitality consumption of Gen Y and Z – the cohorts that will shape the future of travel – while exploring how can city hotels in the United Kingdom recover.

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