Following the announcement of the strategic partnership in September 2024, Primark and Alshaya have confirmed plans to open the first of its new stores before the end of 2025 across the Gulf Cooperation Council (GCC) – starting with Kuwait (The Avenues, Kuwait) in October this year and Dubai in early 2026 with Dubai Mall, Mall of the Emirates and City Centre Mirdif.
With four stores for Primark in the Middle East across the UAE and Kuwait, Primark and Alshaya will also continue to work together to consider future stores in other markets across the region.
“We’re excited to be taking the next step in our global expansion journey, creating new stores for more customers to enjoy shopping with us,” said Primark Interim CEO, Eoin Tonge. “It’s fantastic to be preparing for our first stores to arrive in the Middle East in partnership with Alshaya Group. We know there is already a strong cohort of shoppers ready and waiting for us and we believe the wider region holds a lot of potential for Primark and our value proposition. We can’t wait to bring them their first Primark later this year in The Avenues, Kuwait, before we continue to expand with more stores planned for Dubai next year.”
Primark currently operates over 460 stores across 17 markets, offering its customers great quality fashion and essential items at affordable prices.
