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Architecture, service, offerings, technology, and sustainability—these are the key elements of consumer needs-related projects. Fiba Commercial Properties explains how these aspects are properly implemented and integrated and, in the end, deliver a unique, captivating experience that goes beyond what traditional retail developments offer.

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

“We need something that is consistent between retailer, operator, landlord and investor, and can be the key behind every decision, and shopping experience is the obvious answer.” Our latest Retail Talk, “Uncovering the REAL Issues, Problems and Challenges of Retail Real Estate”, revealed that many of the retail industry’s current issues can only be tackled if first we solve the problems that stem from within, as skills such as leadership, fast adaptability to the changing market environment, courage, as well as mutual understanding during the decision-making process are necessary yet barely present in the industry.

The challenges facing the retail real estate sector are more significant than ever. Future-oriented solutions for retail properties such as retail parks are urgently needed – this is precisely where the Retail PIN comes in. This newly founded think tank, an initiative of six leading companies in the retail real estate industry, pools strategic expertise and a shared vision: to actively and sustainably shape the future of retail locations.

The BALFIN Group has brought nothing less than the idea of shopping centers to Albania. The group is not only a developer and operator of assets but has also developed into one of the most influential retail and wholesale players in the Western Balkans. “It takes courage, trust, and patience to break new ground,” says Julian Mane, Vice President Retail of the BALFIN Group. “But whoever is among the first on a new market will also be the most successful.” In the extensive interview with ACROSS, Mane explains, among other things, how he convinces brands to enter the Albanian market, what they can expect there, and why retail parks will be the future concept for the country.

Fashion House Group is the only outlet operator in Romania, and it benefits from a growing interest in international brands in Southeast Europe. In this interview with ACROSS, Brendon O’Reilly, Managing Director of Fashion House Group, explains how he wants to grow and expand with these brands.

VIA Outlets is expanding at almost every one of its 11 premium fashion outlet locations across Europe, and strengthening the F&B offering is a priority, CEO Otto Ambagtsheer says. He’s confident that organic growth will continue to be the company’s mainstay, because there are very few acquisition opportunities on the market currently, but VIA Outlets will seize the chance to invest if the right M&A deal arises that fits with its business strategy. He added that expanding VIA Outlets’ omnichannel strategy is another key priority.

FACTORY Poznań, managed by NEINVER, has officially opened a 2,000 sq m pocket park. This spectacular green space – complete with unique architectural elements – was designed and constructed in collaboration with landscape architects and biodiversity experts, part of the LIFE Archiclima project, a program funded by the European Union and the Polish National Fund for Environmental Protection and Water Management.

This summer, ROS Retail Outlet Shopping joined the French FREY Group to grow together in the outlet sector. In this interview, Antoine Frey, CEO of FREY, and Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, explain which values and visions both companies have in common, what plans they are pursuing, especially with their first project in Malmö, and why they feel particularly comfortable in the outlet and outdoor shopping sector in the long term.

GRAI 3/2024 is driven by greater consumer confidence. The index compiled by Union Investment and GfK sees increased signs of recovery in eight European countries. The most significant increases are visible in Sweden and the Czech Republic, while overseas regions are stabilizing at a weak level.

NEPI Rockcastle’s strong net operating income (NOI) growth of 13.5% in the first half of 2024 allowed the company to raise its forecast for full-year distributable earnings per share. Justyna Bartosz, the Group’s Head of Leasing, explains what makes the CEE’s retail and consumer world tick and why it is that NEPI Rockcastle and its tenants can’t pay enough attention to the buzzwords: experience, community building, and authenticity.

Imagine walking into a store that plays your favorite music, makes personalized product recommendations based on your needs and desires, and even lets you try on products. Welcome to a new shopping experience. Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers, explains what these new possibilities look like.

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

Fashion company Peek & Cloppenburg* Düsseldorf opened the Conscious Fashion Store at The Playce Berlin in 2023. With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. The company focuses on the corresponding design and direct exchange via panel discussions, workshops, or even on making the plants in the store particularly green. P&C’s Conscious Fashion Store exemplifies how even a large, international fashion chain can develop and integrate individual concepts that focus on experience. ACROSS spoke to Thimo Schwenzfeier, General Sales Manager of the Conscious Fashion Store at Peek & Cloppenburg Düsseldorf, about the idea.

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

“Commercial Real Estate is not a short-term project,” says Yurdaer Kahraman. The CEO and Board Member of Fiba Commercial Properties has dedicated his career to the retail real estate industry. He is familiar with the international and German markets and, through Fiba Commercial Properties, now operates some of the most innovative centers in Türkiye, Southeastern Europe, and the Far East. In the ACROSS interview, he critically examines the management of the European retail real estate industry and concludes that only quality will prevail. In today’s competitive environment, it is not a matter of being the largest in the number of assets and area. The winners are those who are fast, innovative, and sustainable.

Bratislava’s dynamic development and rapidly-changing panorama reflect vibrant growth – and nowhere more so than the popular Eurovea area between Apollo Bridge and Old Bridge. Eurovea City is fast becoming the city’s best location for working, living, and relaxing, and that’s where developer JTRE is building the Ganz House boutique project.

“We are all aware of the seismic changes in the retail landscape in recent years that have affected both owners and occupiers”, says Chris Fleetwood, Deputy COO Real Estate at Redevco. Therefore, a combination of macroeconomic events, higher-for-longer interest rates and inflation, increased consumer awareness of their own environmental footprints and values, and the emergence of transformative technologies have created an ever more competitive environment.

Expo Real, Europe’s largest property and investment trade fair, concluded with a strong focus on digital transformation in the real estate sector. Among the key exhibitors, HyperIn stood out for its contributions to discussions on the evolving landscape of commercial real estate technology. The event served as an important platform for HyperIn to showcase their all-in-one platform, engaging industry leaders and sharing insights on how technology is shaping the future of property management.

The secret to a thriving retail destination lies in the art of curating a unique combination of retailers set against aesthetic backdrops with a blend of loyal customers, brands, and events that consistently attract new visitors. This is no easy feat in the competitive European market. However, The Playce at Potsdamer Platz, located in central Berlin, has emerged as a place of “firsts” for the city, Germany, and Europe.

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.