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Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Right in the heart of Cologne, Thalia offers a special kind of bookshop: Visitors can look forward to an extensive range of books, games, stationery and gift ideas in an exceptionally designed sales area. The mix of modern and vintage atmosphere invites everyone to browse and linger with the help of many of its leisure-oriented features, and programs, such as its cozy café or the exciting events, readings and workshops that regularly take place at the store.

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.

Designed by Medusa Group and developed by Echo Investment Group and Archicom, the mixed-use development Fuzja (Fusion) in Łódź, Poland, is an outstanding project that has most recently won the prestigious MIPIM Award for Best Urban Regeneration Project, as well as its Special Jury Award for the revitalization of a former factory area.

Retail real estate is facing far-reaching changes. Which concepts will make locations future-proof? Which strategies prevent vacancies? And how can a smart tenant mix ensure long-term success? The exciting Retail PIN forum at this year’s Retail Real Estate Congress 2025 (HIK) in Berlin will provide answers to all these questions.

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

This year’s EuroCIS focused on artificial intelligence, seamless check-out, and smart technologies. The presented solutions impressively showed how the retail industry will be positioned in the future. Generative AI enables more efficient processes, while automated checkout systems and digital shopping carts transform the shopping experience. Here, we present the most exciting approaches.

With its history stretching back to the late 1800s, today, Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. They are real references for the city and for an exclusive shopping experience. The brand’s store in Florence is a unique highlight among the nine stores, especially following its remodelling in recent years.

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

Opportunities for mutual growth and improvement are made possible by data sharing with tenants at shopping centers or multi-retailer locations, states Uroš Blagojević, Property Management Director at MPC Properties. Retailers and their tenants can synchronize strategies and develop complementary offers by sharing insights, such as aggregate customer demographics, peak shopping times, and purchase trends.

Shopping centers have evolved beyond physical spaces into dynamic digital ecosystems where every interaction generates valuable insights. The challenge isn’t just collecting data—it’s about using it responsibly to drive tenant success, states Jean Carlos Delgado, the Brand and Marketing Director of HyperIn. In this guest article, he explains the benefits and conditions of data sharing on the B2B and B2C levels and why trust is most important in all aspects.

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

Gesundbrunnen-Center in Berlin, Germany, offers everything under one roof. With the recently announced expansion of the mixed-use shopping destination, the center further cements itself as an outstanding highlight of the German capital’s retail and office offer.

EuroCIS 2025 in Düsseldorf promises pioneering innovations for the retail sector under the motto “Go Beyond Today”. The focus will be on topics such as artificial intelligence, smart stores and cybersecurity in order to make the retail sector safer and more efficient. Visitors can look forward to the latest technologies, exciting presentations and international exhibitors. In an interview, Elke Moebius, Director EuroCis at Messe Düsseldorf GmbH, provides exciting insights into the focal points of this year’s event.

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.