Placemaking Project by Ian Sandford, President at Eurofund Group
NAME OF PROJECT: NUGA CASTELLANA
DEVELOPER: PIMCO Prime Real Estate
OWNER: Allianz Group
PROJECT HIGHLIGHT: NUGA Castellana is set to become a landmark destination in Madrid. This urban hub combines residences, offices, restaurants, leisure, and wellness in a 66,000 sq m distinctive space along the city’s Paseo de la Castellana. Eurofund Group has been selected to develop the retail and courtyard concepts and lead the branding and marketing activities.
The new concept will include ‘El Callejón de NUGA,’ a food & beverage area developed by Eurofund offering diverse gastronomic experiences with an all-day kitchen, as well as spacious areas for offices and coworking spaces, residential apartments with a renewed design, and a wellness and commercial services zone. Another key aspect of the project is the creation of four access points, including a main entrance with a grand lobby from Paseo de la Castellana, as well as three additional entrances from the surrounding streets: Doctor Fleming, Félix Boix, and Carlos Maurrás.
The dining area, ‘El Callejón de NUGA,’ will serve as the heart of this concept, acting as a bridge between the different spaces and enhancing synergies among them. It will cover 4,620 sq m, divided into two sections to create a dynamic gastronomic experience: an indoor plaza crowned by a large skylight, featuring restaurants, cafés, and healthy options; and an open-air space for a more casual dining experience and takeout options.
Of the 21,000 sq m of office space at NUGA Castellana, 5,000 sq m will be dedicated to coworking areas. This will allow companies to offer employees an inspiring and connected environment designed to foster creativity and collaboration.
Eurofund Group plays a key role in shaping the vision and execution of NUGA Castellana. Eurofund is responsible for the conceptualization and delivery of the retail and food & beverage areas, as well as leading the overall branding and marketing strategy. With its extensive experience in placemaking and destination building, Eurofund brings a unique perspective to the project, ensuring that NUGA Castellana is not only a multifunctional space but also a vibrant new point of reference in the city of Madrid.
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