NEINVER, one of the leading outlet operators in Europe, continues to grow in the companys core business: the outlet sector. This time via the development of a project in France, its second in the country, which will be located near the Swiss border, close to Geneva and next to key tourist destinations.
The growing demand for outlet shopping and the continued resilience of the outlet sector reiterates NEINVER’s commitment to this new center. This project will bolster the company’s retail position in a strategic market for the company, adding 20,400 sq m of GLA to the current 496,000 sq m GLA European portfolio under management.
Works are moving ahead on schedule, with groundworks almost completed and utility infrastructure works also advancing. Thanks to this new outlet center, NEINVER will provide the Alps region with a unique opportunity for brands to further grow their business and increase the leisure offering in the area with a carefully curated mix of fashion, lifestyle and gastronomy.
Location is crucial to gain access to key factors such as population, purchasing power, accessibility and tourism potential and Alpes The Style Outlet has it all. It will further consolidate the retail offering for the million tourists expected every year in the region and the growing population of the Greater Geneva area, one of the most affluent regions in Europe and currently seeing considerable population growth.
Nestled into the local landscape
The center will provide customers with a comfortable and enjoyable all-year-round shopping experience: an exclusive retail mix of sought-after international and renowned national brands, over 90 boutiques, as well as restaurants providing both local and international cuisine. Given its location in the heart of the mountains, the sports and leisure brands offer will be significant. Nestled into the local landscape it will feature an “Alpine village” design, with chaletstyle shops and be constructed of natural materials such as wood and stone to provide a contemporary look and feel.
NEINVER, investor, developer and operator of this project, will bring the exceptional The Style Outlets shopping experience to the region: a compelling retail mix, an appealing and inviting ambience, amenities and services that will ensure a relaxing day-out, all of which will provide much more than just shopping.
Located just 25 minutes from Geneva, the scheme offers easy access and is highly visible, given that it fronts on to the A-40 motorway, a key main road between France and Switzerland, as well as to popular winter destinations. It will also be easily accessible by high-speed train thanks to the Paris to Geneva connection, with a TGV station located just 5 minutes from the future center.
Strictest environmental standards
Alpes The Style Outlets is being developed in line with the strictest environmental standards and will ensure that the local landscape and biodiversity are preserved. Besides BREEAM certifications, there is also an ambitious 2 million Euro investment plan to protect and develop local species. NEINVER will work with local environmental associations and agencies to implement this ambitious plan, both during the construction phase and when the center is open to the public.