The Merry Hill unit will represent a regional debut for the Nike concept and the first within a shopping center environment. Nike Unite stores serve and celebrate the people in each local community, and each store is designed to reflect their hearts and spirit.
The products in each Nike Unite are also reflective of what the community is interested in; locally curated, everyday essentials at the best price, matched with the newness of select seasonal offerings for men, women, and kids.
Alistair Winning, Asset Manager at Sovereign Centros has commented: “As one of the top 10 UK retail and leisure destinations in the UK, Merry Hill requires a tenant mix that delivers a variety of best-in-class brands while reflecting its position within the West Midlands. We are so excited to welcome Nike Unite, for what will be their first-ever store in this type of destination. The brand and concept align perfectly with our community ethos, elevating the Merry Hill experience and adding to the growing collection of aspirational brands here.”