LONDON DESIGNER OUTLET DEFIES RETAIL MARKET TRENDS TO BOAST RECORD-BREAKING JANUARY TRADING

London Designer Outlet (LDO) in Wembley Park started the year with a bang as price-conscious consumers boosted revenues, with the January trading period confirmed as the best month on record for the capital’s leading outlet centre. The center is celebrating a record-breaking trajectory, having also smashed pandemic revenue levels in the previous month. 

January trading sales at the capital’s leading premium fashion and lifestyle outlet destination surmounted to over 7.3 million Euro – representing a significant year-on-year increase of 27.6% compared to 2022 and 14.6% on pre-pandemic levels (2019). Mixed fashion made up for the highest percentage of sales (+27%), followed closely by sports (+22%), spurred on by the recent upsizing’s and flagships stores available at the LDO. 

The trading figures demonstrate the continued allure of outlets as consumers continue to battle with the impact of the cost-of-living crisis, and savvy shoppers hunt for ways to save money on their favourite purchases, with LDO offering year-round savings of up to 70 per cent off RRP. 

Average transaction value (ATV) was up 17.8% in January versus pre-pandemic levels, bolstered by the introduction of a number of major store upgrades, including new flagship concepts from adidas, Nike, Calvin Klein and Tommy Hilfiger, and the arrival of new brands including The Cosmetic Company Outlet. 

LDO is one of only a few outlet centres in Europe that blends retail, F&B, leisure and events in an easy-to-reach urban setting. The centre, managed by Realm provides 27.000 sq m of retail and leisure space, including 70 outlet stores, restaurants and coffee shops.