Hence having no physical locations in Austria, Kaufland’s marketplace captivated the interest of the Austrian market, drawing about 1 million online visitors monthly – strengthening their brand awareness of 40%.
At the same time, Kauland.pl scores up to monthly 3 millions online visitors, as well as a strong position-among leading food retailers in the country, with more than 250 physical stores.
The company has a specific goal in mind for the Austrian market – Becoming the largest online marketplace in the region.
As CEO of Kaufland e-commerce, Gerald Schönbucher states in their press release:
“We have grown very rapidly in Poland and Austria within a very short time and already rank among the top marketplaces in both countries. Our goal for Kaufland.at is to become the largest online marketplace in Austria. The marketplace landscape in Poland is much more competitive, but despite the strong competition, we also aim to become one of the largest online marketplaces here in the coming years and eventually offer a product range similar to Germany, where 45 million items are already available.”
As for other future plans, Kaufland is looking at expanding their platform globally, with Kauflad.fr and Kaufland.it already operating successfully apart from Austrian and Polish platforms.
