In line with Hammerson’s value creation and repurposing strategy, this new role will spearhead placemaking by utilizing Sarah’s rich history of marketing and customer centric engagement, to engage the hundreds of millions of consumers who visit the destinations in Hammerson’s portfolio each year.
Sarah will lead Hammerson’s direct customer marketing, brand experience, digital, activations, partnerships, brand feedback and customer feedback teams. Working with Hammerson’s urban estates and pipeline of new development and repositioning projects, Sarah will drive integrated placemaking initiatives, marketing campaigns, events, and content across a variety of channels.
The new role will ensure that Hammerson is not only able to expand on the relationships and synergies with its existing retail partnerships, but also to explore innovative opportunities with new brands and concepts that can help reshape customer expectations and engage customers in new ways.
An award-winning marketing professional with over 20 years of brand-building and content creation experience, Sarah joins Hammerson from Quintain, where she spent two years scaling the company’s consumer residential brand. Prior to this, she worked for seven years at Whitbread Restaurants, supporting the FTSE 100 company’s product innovation, and delivering exceptional customer-led propositions. Prior to this, Sarah spent over six years at Red Bull, including as Head of Entertainment Marketing.
Harry Badham, Chief Development and Asset Repositioning Officer at Hammerson, commented: “People are engaging with the virtual and the physical world in new ways and for us to remain successful, it is increasingly important for us to amplify the character of our places and to communicate with our customers in innovative and relevant ways. Sarah has built brands over her career that have been at the forefront of consumer trends, using unique experiences and digital channels which we think are more relevant now than ever. We are delighted to welcome Sarah to our team.”
Sarah Tinsley, Director of Marketing and Placemaking at Hammerson, added: “I’m delighted to be working alongside Harry and the Hammerson leadership team to help define and deliver placemaking across the portfolio through closer collaboration with brands and customers. Our focus will be on finding innovative ways to engage with consumer brands and retail partners to generate rich experiences and content for our existing and potential audiences.”