Credit: Global Mutual

Global Mutual signs new Sports Direct store at Affinity Devon Outlet

Frasers Group has committed to open a new 790 sq m Sports Direct store at Affinity Devon, the 9,290 sq m outlet scheme in Bideford (EN). Over the next few months, more than 9,000 sq m of additional new lettings are set to be announced.

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly molding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.”

Affinity Devon has a line up of approximately 40 retail units and the benefit of 650 free car park spaces, with brands such as Saltrock, Crew Clothing Company, Mountain Warehouse, Animal, and Weird Fish responding to South West consumers’ lifestyles. 

The center runs a series of events throughout the year, with strong community ties including offering up the amphitheater for community use and public performances for groups, charities and clubs, and fundraising for their charity of the year, Little Willows Wish.

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