Founded by Gimmo Etro in 1986, the ETRO brand is known for craftsmanship and creative experimentation.
In addition to the first monobrand boutique in Metropole Shopping Monte-Carlo, a shop-in-shop in the Rinascente department store in Milan, a new area is also inaugurated in the London department store Harrods.
Fragrances and accessories will be presented alongside the women’s line.
The interiors were inspired by the brand’s codes, such as paisley-patterned wallpapers are used, as well as furnishings made of materials such as resin, concrete, walnut wood and metal – all made in Italy.
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